All Products

Yo-Zuri Mag Darter The Yo-Zuri Mag Darter is a premium floating “rip-bait” style plug built for anglers who want maximum distance, flash, and actio...

Yo-Zuri Crystal 3D Minnow Magnum Floating The Yo-Zuri Crystal 3D Minnow Magnum is a saltwater floating trolling lure built for speed, flash, and du...

Yo-Zuri Crystal 3D Minnow Floating The Yo-Zuri Crystal 3D Minnow Floating is one of the brand’s most iconic lures, designed to perfectly imitate a ...

Yo-Zuri Hydro LC Minnow Floating The Yo-Zuri Hydro LC Minnow Floating is a long-casting saltwater lure built for covering water and reaching distan...

Yo-Zuri 3D Diver Sinking The Yo-Zuri 3D Diver Sinking is a deep-diving minnow-style lure built for anglers targeting fish holding far below the sur...

Yo-Zuri 3D Magnum Sinking The Yo-Zuri 3D Magnum Sinking is a heavy-duty offshore lure designed for high-speed trolling and targeting big game preda...

Yo-Zuri 3D Magnum Deep Diver Floating The Yo-Zuri 3D Magnum Deep Diver Floating is a heavy-duty trolling lure built for offshore big game fishing. ...

Yo-Zuri Twitch Bait Slow Sinking The Yo-Zuri Twitch Bait Slow Sinking is a lipless, flat-sided lure designed to deliver a sharp, erratic darting ac...

Yo-Zuri Pins Minnow Floating The Yo-Zuri Pins Minnow Floating is a slim-profile lure designed to imitate small baitfish with a natural, tight wiggl...

Yo-Zuri 3DR-X™ Pencil Floating The 3DR-X™ Pencil Floating is a precision walking pencil lure that combines casting performance with a classic “walk...

Yo-Zuri 3DR-X Popper Floating The Yo-Zuri 3DR-X Popper Floating is a compact topwater lure designed to create surface commotion that predators can’...

Yo-Zuri Crystal Minnow Deep Diver Floating  The Yo-Zuri Crystal Minnow Deep Diver Floating is crafted for anglers targeting fish in deeper strike z...

Yo-Zuri Crystal 3D Shrimp Slow Sinking Jerkbait The Yo-Zuri Crystal 3D Shrimp Slow Sinking is a lifelike shrimp imitation designed to trigger strik...

Yo-Zuri Egi Aurie-Q® Cloth  The Yo-Zuri Egi Aurie-Q® Cloth is a premium squid jig designed for precise control and lifelike action. Built with Yo-Z...

Yo-Zuri Egi Aurie-Q® 3D The Egi Aurie-Q® 3D is designed with Yo-Zuri’s signature 3D Prism technology, delivering unmatched flash and realism to tri...

Yo-Zuri Egi Patapata® Q Rattle The Egi Patapata® Q Rattle is engineered with Yo-Zuri’s innovative side fins that stabilize the fall and deliver irr...

Yo-Zuri Sushi-Q® (Bait Holder Mid Depth) The Sushi-Q® Bait Holder is designed for squid anglers who prefer to enhance their presentation with natur...

Yo-Zuri Egi Aurie-Q® Finace The Egi Aurie-Q® Finace is designed for serious squid anglers who demand both precision and innovation in their gear. F...

Yo-Zuri SuperBraid™ – 300 YDS / 275 M The Yo-Zuri SuperBraid™ is a premium braided fishing line engineered for strength, durability, and all-around...

Yo-Zuri Topknot™ Leader – 30 YDS / 27 M The Yo-Zuri Topknot™ Leader is a premium fluorocarbon leader designed for anglers who demand maximum streng...

Yo-Zuri T7 Premium Fluorocarbon Leader – 200 Yards The Yo-Zuri T7 Premium is engineered for serious anglers who demand the very best in fluorocarbo...

Yo-Zuri Topknot™ Fluorocarbon Mainline – 200 Yards The Yo-Zuri Topknot™ Mainline is engineered with tournament-grade performance in mind, deliverin...

Yo-Zuri Hybrid™ – 275 Yards The Yo-Zuri Hybrid™ is a breakthrough fishing line that fuses the best properties of fluorocarbon and nylon into one ad...

Yo-Zuri H.D. Carbon™ Leader – 30 YDS / 27 M The Yo-Zuri H.D. Carbon™ Leader is a premium 100% fluorocarbon leader designed for the toughest saltwat...

Yo-Zuri SuperFluoro™ – 30 YDS / 27M The Yo-Zuri SuperFluoro™ Leader is built with high molecular weight Japanese fluorocarbon, delivering the perfe...

Yo-Zuri Crystal 3D Minnow Sinking The Yo-Zuri Crystal 3D Minnow Sinking is engineered for anglers targeting aggressive predators in both saltwater ...

Yo-Zuri Mag Crystal Minnow Sinking The Yo-Zuri Mag Crystal Minnow Sinking delivers long-distance casts and irresistible swimming action thanks to i...

Engineered for performance on and off the water, Bluefin UV Shirts deliver lightweight sun protection with quick-dry, breathable fabric. The 4-way ...

Stay protected and comfortable on every trip with the Bluefin UV Neck Gaiter. Designed with built-in UV protection, quick-dry technology, and 4-way...

Stay protected and comfortable on every trip with the Bluefin UV Neck Gaiter. Designed with built-in UV protection, quick-dry technology, and 4-way...

Stay cool and stylish on and off the water with the Bluefin Fish On Cap. Built with a breathable mesh back and structured front panel, this cap com...

Stay cool and stylish on and off the water with the Bluefin Fish On Cap. Built with a breathable mesh back and structured front panel, this cap com...

CAST, RETRIEVE, PAUSE, STRIKE! - The Flash-X Dart is heavily weighted to cast farther than other lures in its class. Thanks to its prismatic design...

RAPALA FLASH-X  EXTREMO Built with Rapala’s proprietary MaxCast system, the Flash-X Extremo gets you closer to those distant fish. The MaxCast sy...

Built like a steel torpedo, the Sarda hits hard and fast. Designed for high-speed trolling for saltwater species like tuna and wahoo, the Sarda fea...

Quantum Pelagic Shad  The Quantum Pelagic Shad is a long, slim soft lure designed to trigger big predators in open water. Its realistic body and V-...

Quantum Specialist Pelagic Jig head The Quantum Pelajig Head is built for pelagic and vertical fishing, offering perfect balance and control in ope...

Okuma Blue Ocean BO-561 Trolling Rod The Okuma Blue Ocean BO-561 is a strong, dependable trolling rod built for anglers who want performance withou...

Okuma Seamax Fluorocarbon 20m Built for anglers who demand reliability and performance in every cast. Made from 100% Japanese fluorocarbon, it deli...

The Fin-Nor Sportfisher Trolling LD530 LW is built for power and reliability, featuring a precision drag disc system, Level Wind mechanism, and sta...

Fin-Nor Megalite Spinning Reel The Fin-Nor Megalite 100 is a lightweight yet rugged spinning reel designed for saltwater use. With smooth 5-bearing...

Fin-Nor Tidal 595 The Fin-Nor Tidal 595 is designed for anglers who want a strong, dependable reel for saltwater fishing. Built with durability in ...

Fin-Nor Offshore Spinning Reels The Fin-Nor Offshore series is made for serious saltwater anglers who need strength, durability, and reliability...

Intriger Suspending Lure – EG-194XL-SP  The Intriger is a heavy-duty suspending lure designed for Bluewater anglers targeting pelagic species. Weig...

Strike Pro Needle Jointed – EG-072P The Strike Pro Needle Jointed EG-072P is a long, multi-jointed sinking lure that mimics the natural motion of s...

Strike Pro Buster Jerk Sinking – Saltwater Edition (EG-048SW) The Buster Jerk Saltwater Edition is a tough, versatile lure built to handle the powe...

Strike Pro Montero – EG-190A-S / EG-190C-S / EG-190B-S The Strike Pro Montero series offers exceptional casting distance, stable flight, and a natu...

Strike Pro Bold DR The Strike Pro Bold DR is a compact deep-running wobbler designed for long casts and powerful action. With a built-in rattle cha...