The JLC Xipi EVO 100 mm is a hyper-realistic soft squid lure developed specifically for jigging. Refined through more than five years of d...

The JLC Xipi EVO 140 mm is a hyper-realistic soft squid lure developed for jigging in deeper water and stronger currents. Its lifelike b...

The JLC Xipi EVO 170 mm is a large hyper-realistic soft squid lure developed for heavy jigging and deep-water fishing. Its lifelike body recreates ...

The JLC Tokuri 85 mm is a compact, realistic soft cuttlefish lure designed to deliver a light, fast and natural underwater presentation. Its detail...

The JLC OKI is a realistic soft cuttlefish imitation designed to create a natural and highly attractive underwater presentation. Its detailed body,...

The JLC Xoco 150 mm is a realistic soft cuttlefish lure designed to deliver a light, fast and natural underwater presentation. Its detailed soft bo...

The JLC Sepia 215 mm is a hyper-realistic soft cuttlefish lure designed to reproduce the natural profile, movement and underwater appearance of a l...

The JLC Fly is a hyper-realistic soft flying fish imitation designed for jigging and trolling. Its hydrodynamic body, wing-shaped fins and mobile t...

The JLC Real Fish 100 mm is a compact, hyper-realistic soft-plastic fish imitation designed for spinning and shore jigging. Its natural baitfish co...

The JLC Real Fish 130 mm is a realistic soft-plastic fish imitation designed to closely resemble the natural forage species predators feed on. Its ...

The JLC Real Fish 160 mm is a realistic soft-plastic fish imitation designed to closely match the forage species predators naturally feed on. Its d...

The JLC Xipi EVO 100 mm Double Assist is specifically designed for the 100 mm Xipi EVO, providing a strong and reliable twin-hook setup for jigging...

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

Experience unmatched performance with the Sufix Handline Super Soft. Crafted for superior handling, this ultra-smooth line offers exceptional flexi...

Rapala Countdown Magnum  IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hit...

RAPALA X-RAP SALTWATER Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out ...

WILLIAMSON BENTHOS SPEED JIG The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest...

Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. This lure has a...

Tough and durable monofilament line for harsh saltwater environment. Specs Diameter (mm) Test (Kg) Test (Lb) 0.30 5.4 12 0.35 6.8 15 0...

Sufix Invisiline® is a premium quality and high integrity leader material. It is made from 100% fluorocarbon which offers incredible abrasion resis...

Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning the lure for ...

Serious sport and game fishermen need a tournament line that they can depend on. Sufix Ultra Supreme IGFA has the muscle and shock strength needed ...

3561 – Stainless X-Strong Split Ring The 3561 Stainless X-Strong Split Ring is the reinforced version of the standard 3560 split ring, engineered f...

VMC 3126 Crane Bag Swivels The VMC 3126 Crane Swivels are precision-engineered to eliminate line twist and improve lure action, making them an esse...