Hard Baits

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

Rapala Countdown Magnum  IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hit...

RAPALA X-RAP SALTWATER Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out ...

Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning the lure for ...

Storm Deep Thunder When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwater fishing condition...

Yo-Zuri Crystal Minnow Deep Diver Floating  The Yo-Zuri Crystal Minnow Deep Diver Floating is crafted for anglers targeting fish in deeper strike z...

The Nomad Design DTX Minnow 125 Sinking is a compact, heavy-duty trolling minnow engineered to run deep while maintaining a powerful and consistent...

RAPALA X-RAP The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on t...

Strike Pro Montero – EG-190A-S / EG-190C-S / EG-190B-S The Strike Pro Montero series offers exceptional casting distance, stable flight, and a natu...

Rapala Maxrap Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for d...

The Nomad Design DTX Minnow 165 Sinking is a heavy-duty deep-diving trolling minnow designed for targeting powerful pelagic predators. Combining a ...

Rapala Precision Xtreme Mavrik Saltwater  Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet t...

Description The So-Run Lipless Minnow makes long range casts & twitches aggressively subsurface, with a slow rise on the pause. When retrieved ...

Strike Pro Musky Monster – MG-006CL-F / MG-007CL-F The Strike Pro Musky Monster series is engineered for anglers chasing monster predators. These d...

The Nomad Design DTX Minnow 145 Shallow Floating is a versatile shallow-running minnow designed for both trolling and casting, delivering the prove...

The Nomad Design Slipstream Flying Fish is a heavy-duty floating lure engineered to closely imitate the appearance and surface action of a real fly...

Strike Pro Scent Spray A new scent attractant developed by Strike Pro to enhance the effectiveness of hard bait, soft bait, and other varieties of ...

Rapala Ultra Light Minnow When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The U...

Strike Pro Slingshot Minnow – EG-145S The Strike Pro Slingshot Minnow EG-145S is a sinking slim minnow designed for exceptional casting distance an...

Rapala X-Rap Otus A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl...

Rapala Maxrap Long Range Minnow Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Ca...

Strike Pro Alpha Minnow – EG-033SP / EG-034SP The Strike Pro Alpha Minnow series is designed for precision balance, smooth tracking, and natural mo...

Yo-Zuri Crystal 3D Shrimp Slow Sinking Jerkbait The Yo-Zuri Crystal 3D Shrimp Slow Sinking is a lifelike shrimp imitation designed to trigger strik...

Yo-Zuri Crystal 3D Minnow Floating The Yo-Zuri Crystal 3D Minnow Floating is one of the brand’s most iconic lures, designed to perfectly imitate a ...

Yo-Zuri Pins Minnow Floating The Yo-Zuri Pins Minnow Floating is a slim-profile lure designed to imitate small baitfish with a natural, tight wiggl...

Yo-Zuri 3D Magnum Sinking The Yo-Zuri 3D Magnum Sinking is a heavy-duty offshore lure designed for high-speed trolling and targeting big game preda...

Yo-Zuri Hydro LC Minnow Floating The Yo-Zuri Hydro LC Minnow Floating is a long-casting saltwater lure built for covering water and reaching distan...

The Strike Pro Dwarf Minnow JL-012F is a compact, lightweight lure designed for finesse presentations in both freshwater and saltwater. Its hydrody...

Strike Pro Koffana 175F / 175S The Strike Pro Koffana 175 is an advanced long-cast minnow developed from the well-known Slingshot Minnow series. De...

Strike Pro Beakster – EG-124A-F / EG-124C-F / EG-124D-F The Strike Pro Beakster is a versatile minnow-type lure designed for both freshwater and sa...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

Intriger Suspending Lure – EG-194XL-SP  The Intriger is a heavy-duty suspending lure designed for Bluewater anglers targeting pelagic species. Weig...

Yo-Zuri 3D Magnum Deep Diver Floating The Yo-Zuri 3D Magnum Deep Diver Floating is a heavy-duty trolling lure built for offshore big game fishing. ...

Strike Pro Wiggle Stick – EG-031F  The Strike Pro Wiggle Stick EG-031F is a long-body floating minnow designed for smooth, stable swimming action a...

Strike Pro Buster Deep - MG-013-F The Strike Pro Buster Deep is a powerful deep-diving crankbait built to reach depths of over 6 meters. Its floati...

Strike Pro Deep Minnow Floating – 130 mm The Strike Pro Deep Minnow is a high-diving, floating wobbler designed for trolling and deep-water predato...

Yo-Zuri Mag Crystal Minnow Sinking The Yo-Zuri Mag Crystal Minnow Sinking delivers long-distance casts and irresistible swimming action thanks to i...

Yo-Zuri 3D Diver Sinking The Yo-Zuri 3D Diver Sinking is a deep-diving minnow-style lure built for anglers targeting fish holding far below the sur...

The Rapala Countdown Magnum Elite takes the legendary Countdown Magnum platform further with a modernized design, reinforced construction ...

The Nomad Design DTX Minnow 200 Heavy Duty Sinking is a serious big-game trolling lure engineered for targeting powerful offshore predator...

Strike Pro Inquisitor – EG-193AL-SP / EG-193BL-SP The Strike Pro Inquisitor series is engineered for smooth, controlled underwater action and rel...

The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both fresh and sa...

Strike Pro Musky Monster – MG-005F / MG-006F / MG-007F The Strike Pro Musky Monster Series is built for targeting powerful trophy fish. These large...

Strike Pro Bold – EG-191SP & EG-191A-SP The Strike Pro Bold series is a refined suspending minnow designed for long casting, stable tracking, a...

Strike Pro Intriger – EG-194B-SP The Strike Pro Intriger is a modern slim-profile jerkbait designed for precise, responsive twitching and shallow-r...

Yo-Zuri Crystal 3D Minnow Magnum Floating The Yo-Zuri Crystal 3D Minnow Magnum is a saltwater floating trolling lure built for speed, flash, and du...