Best Selling

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

Experience unmatched performance with the Sufix Handline Super Soft. Crafted for superior handling, this ultra-smooth line offers exceptional flexi...

Rapala Countdown Magnum  IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hit...

RAPALA X-RAP SALTWATER Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out ...

WILLIAMSON BENTHOS SPEED JIG The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest...

Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. This lure has a...

Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning the lure for ...

Tough and durable monofilament line for harsh saltwater environment. Specs Diameter (mm) Test (Kg) Test (Lb) 0.30 5.4 12 0.35 6.8 15 0...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

RAPALA X-RAP MAGNUM XPLODE The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving ...

Description Versatile model for all worm fishing techniques. 2 micro-barbs on shank hold bait firmly in place.

Serious sport and game fishermen need a tournament line that they can depend on. Sufix Ultra Supreme IGFA has the muscle and shock strength needed ...

3561 – Stainless X-Strong Split Ring The 3561 Stainless X-Strong Split Ring is the reinforced version of the standard 3560 split ring, engineered f...

This metal jig keeps the that fluttering fall of minnow jig and dead bait for casting. The flashing effect from the holography sticker on belly is...

Sea Falcon Real Cutlassfish The Real Cutlassfish Jig is expertly designed to replicate the slender, reflective profile and natural movements of a ...

Sufix Invisiline® is a premium quality and high integrity leader material. It is made from 100% fluorocarbon which offers incredible abrasion resis...

Storm Deep Thunder When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is...

VMC 3126 Crane Bag Swivels The VMC 3126 Crane Swivels are precision-engineered to eliminate line twist and improve lure action, making them an esse...

VMC 7266 – Specimen Inline Single Hook The VMC 7266 Specimen Inline Single is designed as a direct replacement for treble hooks on lures, offering ...

Sufix 832 Advanced Superline® is the strongest, most durable small diameter braid. It is built with 8 fibers (7 HMPE plus 1 GORE® Performance Fiber...

VMC 3261 Stainless Rolling Swivel with Snap The VMC 3261 Stainless Rolling Swivel with Snap is a heavy-duty terminal tackle solution designed for a...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwater fishing condition...

CAST, RETRIEVE, PAUSE, STRIKE! - The Flash-X Dart is heavily weighted to cast farther than other lures in its class. Thanks to its prismatic design...

The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposing convex &a...

Okuma Elite Rods – ELS532MH Series (Spinning) The Elite rods bring a simple, balanced performance for everyday anglers. Built with solid blanks and...

SUFIX XL STRONG 240M/300M/10 X 100M CONNECTED Sufix XL Strong is an exceptionally soft, smooth and supple fishing line with the perfect balance of ...

VMC 7264SA – FishFighter® Assist The FishFighter® Assist is a heavy-duty assist hook built for situations where power, abrasion resistance, and rel...

Sufix Duraflex is an ultra-premium monofilament line with near-zero memory. With our exclusive Nx Nano Resin™ formula, we were able to achieve extr...

X-RAP LONG CAST SHALLOW Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-...

RAPALA MAXRAP WALK'N ROLL The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Dev...

The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability of this spec...

VMC 7264 – Jigging Hook Designed for big game jigging, the VMC 7264 delivers strength, penetration, and reliable hook-ups when targeting powerful f...

Yo-Zuri Crystal Minnow Deep Diver Floating  The Yo-Zuri Crystal Minnow Deep Diver Floating is crafted for anglers targeting fish in deeper strike z...

Sea Falcon Cutlassfish Casting Jig – Rigged with Hooks The Sea Falcon Cutlassfish Casting Jig is a shore-casting weapon built from the iconic “Real...

Storm Biscay Minnow The Storm Biscay Minnow 9cm is a long-casting, fast-fishing coastal soft lure built to perform in rough winds, strong currents,...

WILLIAMSON ABYSS SPEED JIG This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design of...

Yo-Zuri Egi Aurie-Q® Cloth  The Yo-Zuri Egi Aurie-Q® Cloth is a premium squid jig designed for precise control and lifelike action. Built with Yo-Z...

Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a variety of tech...

VMC 7360 – Dynamic Live Bait Hook The VMC 7360 Dynamic Live Bait hook is engineered for serious saltwater anglers who demand maximum hook-setting p...

9255 – O’Shaughnessy (X-Long Shank) The 9255 O’Shaughnessy is a forged, heavy-duty hook specifically designed for use with large spoons and other e...

RAPALA X-RAP MAGNUM STICK Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

Soft and easy handling monofilament line for all-round use. Features Strong and reliable. Great Value Specs Diameter (mm) Test (Kg) Test (Lb...

VMC 9746 – Sea Round The Sea Round 9746 is a classic, all-purpose sea fishing hook trusted by anglers for its simplicity, sharpness, and re...

RAPALA X-RAP The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on t...

VMC 9754 – Sea Round The Sea Round 9754 is a highly versatile ringed hook designed for a wide range of saltwater fishing applications. Similar to t...

Engineered for performance on and off the water, Bluefin UV Shirts deliver lightweight sun protection with quick-dry, breathable fabric. The 4-way ...

Engineered for performance on and off the water, Bluefin UV Shirts deliver lightweight sun protection with quick-dry, breathable fabric. The 4-way ...

Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around the world. ...