BRANDS

Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around the world. ...

Williamson Trick Metal Casting Jig The Williamson Trick Metal is a highly versatile casting jig designed to target a wide range of predators in bot...

VMC 8527 – Fishfighter Treble Hook The VMC 8527 Fishfighter is built for extreme predator fishing, delivering 4X extra-strong performance for angle...

EZ Split – Heavy-Duty Snap The EZ Split is a high-strength snap offering a faster, safer, and more efficient alternative to traditional split rings...

Sufix x8 is a round, easy to handle and silky-smooth Japanese-style braided line. It has an 8-carrier construction of thin HMPE fibers making it a ...

The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situations. Transla...

Built like a steel torpedo, the Sarda hits hard and fast. Designed for high-speed trolling for saltwater species like tuna and wahoo, the Sarda fea...

Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a lead on a dais...

VMC 3254 CrossLock 360° – Rolling Snap The CrossLock 360° takes the legendary strength and reliability of the classic CrossLock snap and upgrades i...

Williamson Slide Dancer Jig The Williamson Slide Dancer is designed for the one-pitch jerk technique, delivering an enticing action that triggers a...

Sufix Jigging Braid is a super strong, highly abrasion-resistant and reliable connecting braid. Specially designed to be used to form a hook connec...

VMC 9408 – Crystal The Crystal 9408 is a reliable all-purpose fishing hook. Built with a forged hi-carbon steel construction, it offers excellent s...

Rapala Precision Xtreme Pencil Saltwater Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bod...

VMC 3563 – Solid Ring (Stainless Steel) The 3563 Solid Ring is a premium one-piece stainless steel solid ring engineered for Bluefin tuna and heavy...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

The Halco Kimberley Spoon is a super strong spoon lure made from marine grade stainless steel. The eight reflective surfaces ensure the strong flas...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwater fishing condition...

Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skirts feature a...

VMC 8382 – 3X Strong Sport Circle / Nemesis The 3X Strong Sport Circle / Nemesis is a heavy-duty circle hook engineered for anglers who demand maxi...

RAPALA FLASH-X SKITTER Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the...

Rapala Maxrap Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for d...

Sufix Super 21® is a super low-stretch monofilament line that is supple and easy to handle. The high-viscosity nylon combined with the Advanced Tem...

Rapala X-Rap Magnum Xtreme The shallow running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger the...

3564 – Drop Solid Ring (Stainless Steel) The 3564 Drop Solid Ring is a premium one-piece stainless steel solid ring engineered for extreme strength...

Sea Falcon Pesce Slim The Sea Falcon Pesce Slim is a refined evolution of the original Pesce jig, built with an elegant S-shaped body that is visua...

Description Reversed, ringed hook. Suitable for all types of fishing. One of the bestsellers in the range

HALCO MAX The Halco Max 190 is a larger version of the Max 130. This cutting edge bibles minnow is extremely versatile. It can be used either jiggi...

These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway these lures are ...

Classic popper design with a large cupped face to maximize the"plop, plop" sound as you pop this plug through the water. Engineered with a rear wei...

VMC 3987 – Double Black Sleeves The Double Black Sleeves are high-quality crimping sleeves designed for building strong, reliable leaders and rigs ...

VMC 7237 – Light Inline Single Hook The VMC 7237 Light Inline Single is a versatile inline single hook designed as a direct replacement for treble ...

Description The So-Run Lipless Minnow makes long range casts & twitches aggressively subsurface, with a slow rise on the pause. When retrieved ...

VMC 3255 - Ball Bearing Snap 3255 The VMC Ball Bearing Snap 3255 is a premium terminal tackle solution designed for anglers who demand maximum stre...

Williamson Kensaki Jig The Williamson Kensaki Jig is designed to get deep fast and trigger aggressive strikes. Its knife-tip shape cuts through the...

Rapala Precision Xtreme Mavrik Saltwater  Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet t...

Formulated with specific flexibility and limpness to enhance casting and ease in handling. Features Extra performance Reliability Specificat...

VMC 7262 – Heavy Duty Live Bait Hook The VMC 7262 Heavy Duty Live Bait hook is built for extreme saltwater conditions where strength and corrosion ...

Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

Sea Falcon Swimming Squid The Sea Falcon Swimming Squid combines high-performance engineering with extreme visual realism, delivering one of the mo...

7268 – Techset Inline The Techset Inline is a high-performance inline single hook developed in close collaboration with Bluefin tuna expert anglers...

Rapala X-Rap Prop The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and spl...

Rapala Ultra Light Minnow When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The U...

Sea Falcon Sharp Shooter The Sea Falcon Sharp Shooter is a perfectly center-balanced, compact metal jig designed for both shore casting and ultra-l...

9747 – Sea Round The Sea Round 9747 is a classic, reliable sea fishing hook designed for strength, simplicity, and versatility. Similar in shape to...

VMC 9986 – Specimen Double Hook The VMC 9986 Specimen Double is an extra-strong double hook designed for demanding saltwater applications, especial...

Rapala X-Rap Otus A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl...

Sea Falcon Z Slow Deep Neo – Slow Pitch Jig The Sea Falcon Z Slow Deep Neo is a high-performance slow-pitch jig engineered for deep-water work and ...