LURES

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

Rapala Countdown Magnum  IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hit...

RAPALA X-RAP SALTWATER Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out ...

WILLIAMSON BENTHOS SPEED JIG The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest...

Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. This lure has a...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

RAPALA X-RAP MAGNUM XPLODE The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving ...

X-RAP LONG CAST SHALLOW Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-...

The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposing convex &a...

Storm Deep Thunder When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is...

Sea Falcon Real Cutlassfish The Real Cutlassfish Jig is expertly designed to replicate the slender, reflective profile and natural movements of a ...

Description  The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability...

RAPALA MAXRAP WALK'N ROLL The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Dev...

WILLIAMSON ABYSS SPEED JIG This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design of...

With a lively aciton that cannot be achieved with traditional metal jigs, this jig makes it possible for you to attack deep zones using soft bait. ...

Yo-Zuri Crystal Minnow Deep Diver Floating  The Yo-Zuri Crystal Minnow Deep Diver Floating is crafted for anglers targeting fish in deeper strike z...

Storm Biscay Minnow The Storm Biscay Minnow 9cm is a long-casting, fast-fishing coastal soft lure built to perform in rough winds, strong currents,...

🎣 Nomad Squidtrex Vibe – 110 mm & 150 mm The Squidtrex Vibe is a unique soft-body, fast-sinking stickbait that combines vibration lure mechanic...

🎣 Nomad Ridgeback Jig – 160 g & 200 g The Nomad The Ridgeback Jig is built to stand out with its unique angled head design. On the drop, it flu...

🎣 Nomad Riptide Stickbait – 105 & 155 SSNK 📖 Description The Riptide series is designed for maximum casting distance and sub-surface action. Bo...

Sea Falcon Swimming Squid The Sea Falcon Swimming Squid combines high-performance engineering with extreme visual realism, delivering one of the mo...

Rapala Maxrap Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for d...

Sea Falcon Cutlassfish Casting Jig – Rigged with Hooks The Sea Falcon Cutlassfish Casting Jig is a shore-casting weapon built from the iconic “Real...

🎣 Nomad Ridgeback Jigs – 15g, 20g, 40g, 60g & 80g The Ridgeback is a casting metal jig designed for distance, speed, and versatility. Its angle...

These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway these lures are ...

The Halco Kimberley Spoon is a super strong spoon lure made from marine grade stainless steel. The eight reflective surfaces ensure the strong flas...

Classic popper design with a large cupped face to maximize the"plop, plop" sound as you pop this plug through the water. Engineered with a rear wei...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

HARDCORE MONSTER SHOT – 95 / 110 / 125 MM The Hardcore Monster Shot series is a long-casting, heavy-duty sinking stickbait designed for anglers who...

Description  The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a hig...

Strike Pro Musky Monster – MG-006CL-F / MG-007CL-F The Strike Pro Musky Monster series is engineered for anglers chasing monster predators. These d...

Sea Falcon Drain Inchiku Jig Engineered by master craftsmen in Japan, the Sea Falcon Drain Inchiku is built for anglers who demand maximum performa...

🎣 Nomad Dartwing Skipping Popper – 165 mm & 220 mm The Nomad Dartwing concept was created to mimic skipping baitfish and entice any predatory f...

Strike Pro Montero – EG-190A-S / EG-190C-S / EG-190B-S The Strike Pro Montero series offers exceptional casting distance, stable flight, and a natu...

Yo-Zuri Twitch Bait Slow Sinking The Yo-Zuri Twitch Bait Slow Sinking is a lipless, flat-sided lure designed to deliver a sharp, erratic darting ac...

🎣 Nomad Vertrex Max Vibe – 130 mm & 150 mm The Vertrex Max Vibe is a sinking lure that delivers powerful vibration on the drop and instant resp...

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

VMC Twitchin’ Jig The Twitchin’ Jig is built to deliver maximum hook-up efficiency and lifelike action across a wide range of fishing techniques. F...

Yo-Zuri Mag Dive Floating The Yo-Zuri Mag Dive is a big-game floating pencil bait built for long-distance casting and powerful predators. Using Yo-...

Sea Falcon Drain Inchiku Mini The Sea Falcon Drain Inchiku Mini is a highly effective slow-style Inchiku jig designed to imitate a wounded, glowing...

Williamson Trick Metal Casting Jig The Williamson Trick Metal is a highly versatile casting jig designed to target a wide range of predators in bot...

Yo-Zuri Mag Darter The Yo-Zuri Mag Darter is a premium floating “rip-bait” style plug built for anglers who want maximum distance, flash, and actio...

Yo-Zuri 3D Squirt Floating The Yo-Zuri 3D Squirt is a premium hard bait designed to perfectly imitate a squid — one of the ocean’s most irresistibl...

Williamson Slide Dancer Jig The Williamson Slide Dancer is designed for the one-pitch jerk technique, delivering an enticing action that triggers a...

Yo-Zuri Crystal 3D Minnow Sinking The Yo-Zuri Crystal 3D Minnow Sinking is engineered for anglers targeting aggressive predators in both saltwater ...