LURES

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

Storm Deep Thunder When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is...

Storm Biscay Minnow The Storm Biscay Minnow 9cm is a long-casting, fast-fishing coastal soft lure built to perform in rough winds, strong currents,...

Description The So-Run Lipless Minnow makes long range casts & twitches aggressively subsurface, with a slow rise on the pause. When retrieved ...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

Description The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. I...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

Description Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft P...

The Storm Gomoku Popper 40F is a 4cm, 3g topwater popper designed for finesse fishing. Floating on the surface with its cup face raised, it creates...

The Storm Gomoku Spin GSP10 is a compact, 5 cm spin tail jig weighing 10 g with a durable full-metal body, built for effective midwater presentatio...

The So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly di...

The Storm Gomoku Bottom (Stiletto) is a 3cm, 2.5g prawn-shaped sinking lipless crankbait. Designed for bottom and midwater fishing, it sits head-do...

The Gomoku Minnow may be small, but it delivers a strong, high-pitch wobble with a smooth roll, even at the slowest retrieves. With its tiny bib an...

The Gomoku Vibe is a quiet, compact lure that appeals to a wide range of species. Its tight shimmy on a lift-and-fall retrieve draws the attention ...