LURES

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

Rapala Countdown Magnum  IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hit...

RAPALA X-RAP SALTWATER Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out ...

WILLIAMSON BENTHOS SPEED JIG The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest...

Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. This lure has a...

Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning the lure for ...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

RAPALA X-RAP MAGNUM XPLODE The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving ...

Description  This metal jig keeps the that fluttering fall of minnow jig and dead bait for casting. The flashing effect from the holography sticker...

Rapala X-Rap Magnum Cast Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding s...

RAPALA FLASH-X  DART CAST, RETRIEVE, PAUSE, STRIKE! - The Flash-X Dart is heavily weighted to cast farther than other lures in its class. Thanks to...

The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposing convex &a...

Storm Deep Thunder When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is...

Sea Falcon Real Cutlassfish The Real Cutlassfish Jig is expertly designed to replicate the slender, reflective profile and natural movements of a ...

Yo-Zuri Egi Aurie-Q® Cloth  The Yo-Zuri Egi Aurie-Q® Cloth is a premium squid jig designed for precise control and lifelike action. Built with Yo-Z...

X-RAP LONG CAST SHALLOW Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-...

Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a variety of tech...

Storm Biscay Minnow The Storm Biscay Minnow 9cm is a long-casting, fast-fishing coastal soft lure built to perform in rough winds, strong currents,...

Yo-Zuri Crystal Minnow Deep Diver Floating  The Yo-Zuri Crystal Minnow Deep Diver Floating is crafted for anglers targeting fish in deeper strike z...

Description  The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability...

WILLIAMSON ABYSS SPEED JIG This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design of...

RAPALA MAXRAP WALK'N ROLL The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Dev...

Sea Falcon Cutlassfish Casting Jig – Rigged with Hooks The Sea Falcon Cutlassfish Casting Jig is a shore-casting weapon built from the iconic “Real...

RAPALA X-RAP MAGNUM STICK Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

RAPALA X-RAP The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on t...

🎣 Nomad DTX Minnow Sinking – 165 mm (6.5″) The DTX Minnow 165 Sinking is a high-performance trolling lure built for speed, depth, and precision. Fe...

With a lively aciton that cannot be achieved with traditional metal jigs, this jig makes it possible for you to attack deep zones using soft bait. ...

Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around the world. ...

RAPALA SARDA Built like a steel torpedo, the Sarda hits hard and fast. Designed for high-speed trolling for saltwater species like tuna and wahoo, ...

Description The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situati...

Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a lead on a dais...

Description Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...

Rapala X-Rap Magnum Prey Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding sa...

🎣 Nomad Ridgeback Jig – 160 g & 200 g The Nomad The Ridgeback Jig is built to stand out with its unique angled head design. On the drop, it flu...

Yo-Zuri Egi Aurie-Q® Finace The Egi Aurie-Q® Finace is designed for serious squid anglers who demand both precision and innovation in their gear. F...

🎣 Nomad Ridgeback Jigs – 15g, 20g, 40g, 60g & 80g The Ridgeback is a casting metal jig designed for distance, speed, and versatility. Its angle...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

Rapala X-Rap Magnum Xtreme The shallow running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger the...

Rapala Precision Xtreme Pencil Saltwater Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bod...

Williamson Slide Dancer Jig The Williamson Slide Dancer is designed for the one-pitch jerk technique, delivering an enticing action that triggers a...

Yo-Zuri Egi Aurie-Q® 3D The Egi Aurie-Q® 3D is designed with Yo-Zuri’s signature 3D Prism technology, delivering unmatched flash and realism to tri...

HALCO MAX The Halco Max 190 is a larger version of the Max 130. This cutting edge bibles minnow is extremely versatile. It can be used either jiggi...

These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway these lures are ...

🎣 DUEL LQ DARTER SQUID JIG Slide-dart, flash, and vibrate your way to more squid. The Duel LQ Darter is engineered to perform a steep “sliding dar...

Description  Trolls to 7 knots. Feather design appeals to all baitfish: bonito, mackerel, bluefish, small dorado and tuna.

Sea Falcon Pesce Slim The Sea Falcon Pesce Slim is a refined evolution of the original Pesce jig, built with an elegant S-shaped body that is visua...

🎣 Nomad Squidtrex Vibe – 110 mm & 150 mm The Squidtrex Vibe is a unique soft-body, fast-sinking stickbait that combines vibration lure mechanic...

🎣 Nomad Riptide Stickbait – 105 & 155 SSNK 📖 Description The Riptide series is designed for maximum casting distance and sub-surface action. Bo...