LURES

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

The Nomad Design DTX Minnow 145 Shallow Floating is a versatile shallow-running minnow designed for both trolling and casting, delivering the prove...

Ocean's Legacy Long Contact Jig The Ocean's Legacy Long Contact Jig is a proven center-weighted metal jig designed for anglers who demand versatili...

Yo-Zuri Sushi-Q® (Bait Holder Mid Depth) The Sushi-Q® Bait Holder is designed for squid anglers who prefer to enhance their presentation with natur...

Yo-Zuri Hydro LC Minnow Floating The Yo-Zuri Hydro LC Minnow Floating is a long-casting saltwater lure built for covering water and reaching distan...

Yo-Zuri Crystal 3D Minnow Floating The Yo-Zuri Crystal 3D Minnow Floating is one of the brand’s most iconic lures, designed to perfectly imitate a ...

Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with the overpow...

Rapala Maxrap Long Range Minnow Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Ca...

High Speed Sailfish Catcher The High Speed Sailfish Catcher is built for fast-paced offshore trolling when covering more water is key. Its lead-fre...

Sea Falcon Cutlassfish Mini The Sea Falcon Cutlassfish Mini is the compact casting version of the iconic “Real Cutlassfish” design—engineered for l...

The Strike Pro Dwarf Minnow JL-012F is a compact, lightweight lure designed for finesse presentations in both freshwater and saltwater. Its hydrody...

Yo-Zuri Pins Minnow Floating The Yo-Zuri Pins Minnow Floating is a slim-profile lure designed to imitate small baitfish with a natural, tight wiggl...

Yo-Zuri Mag Dive Floating The Yo-Zuri Mag Dive is a big-game floating pencil bait built for long-distance casting and powerful predators. Using Yo-...

The Nomad Design Streaker is a purpose-built high-pitch jig engineered for aggressive vertical jigging when speed, flash and rapid response are nee...

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a sta...

The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed spla...

HALCO C-GAR The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as tuna, mackerel and other predatory ...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

The RAGOT Raglou® Slim Eel is a refined version of the legendary Raglou® soft lure, featuring a slimmer body profile that delivers a more subtle an...

Ocean's Legacy Keeling Pop Award-Winning. Powerful. Built for Giants. The Ocean's Legacy Keeling Pop is a premium offshore popper engineered to cre...

STS Alpha-S Jig – 100g / 150g A handmade vertical jig with a slim, balanced profile built for clean drops and responsive action. The Alpha-S Jig co...

STS Cheetah Jig  A handmade vertical jig built for deep jigging, fast drops, and strong flash. The Cheetah Jig has a long, slim profile with a clea...

Islamorada Flyers 5' – Single Skirt Islamorada Flyers Single Skirt lures are handmade in the USA to imitate a fleeing flying fish with a clean, na...

Strike Pro Beakster – EG-124A-F / EG-124C-F / EG-124D-F The Strike Pro Beakster is a versatile minnow-type lure designed for both freshwater and sa...

Yo-Zuri Mag Darter The Yo-Zuri Mag Darter is a premium floating “rip-bait” style plug built for anglers who want maximum distance, flash, and actio...

The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. Its ribbed an...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Tinsel Rig Skirts – 6.5cm (Pack of 5) Add extra flash, movement and fish-attracting action to your trolling setup with our premium Tinsel...

Strike Pro Koffana 175F / 175S The Strike Pro Koffana 175 is an advanced long-cast minnow developed from the well-known Slingshot Minnow series. De...

Strike Pro JG-003 Jig Head The Strike Pro JG-003D 18g Jig Head is a compact, fast-sinking jig built for efficient bottom contact and clean, natural...

Intriger Suspending Lure – EG-194XL-SP  The Intriger is a heavy-duty suspending lure designed for Bluewater anglers targeting pelagic species. Weig...

Yo-Zuri 3D Magnum Deep Diver Floating The Yo-Zuri 3D Magnum Deep Diver Floating is a heavy-duty trolling lure built for offshore big game fishing. ...

Yo-Zuri 3D Magnum Sinking The Yo-Zuri 3D Magnum Sinking is a heavy-duty offshore lure designed for high-speed trolling and targeting big game preda...

The Hardcore SB Dive 130 is a floating pencil-style lure designed to trigger strikes when fish are cautious or inactive. Its flat-sided body and pr...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high-speed pelagics to more op...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly differ...

RAPALA HARMAJA  This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-cat...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

Williamson High Speed Tuna Catcher The High Speed Tuna Catcher is designed for fast offshore trolling, even in rough sea conditions. Its triangular...

Strike Pro Wiggle Stick – EG-031F  The Strike Pro Wiggle Stick EG-031F is a long-body floating minnow designed for smooth, stable swimming action a...

Strike Pro Buster Deep - MG-013-F The Strike Pro Buster Deep is a powerful deep-diving crankbait built to reach depths of over 6 meters. Its floati...

Strike Pro Deep Minnow Floating – 130 mm The Strike Pro Deep Minnow is a high-diving, floating wobbler designed for trolling and deep-water predato...

Yo-Zuri 3D Diver Sinking The Yo-Zuri 3D Diver Sinking is a deep-diving minnow-style lure built for anglers targeting fish holding far below the sur...

DUEL L-BLUE ONE KNOCK PENCIL FLOATING – 125 MM (4.9″) The L-Blue One Knock Pencil 125F is a floating pencil bait that combines long casting power ...

Big Game Catcher – 8” Trolling Lure The Big Game Catcher is a heavy-duty 8-inch trolling bait designed to trigger explosive strikes from the world’...

The Nomad Design DTX Minnow 200 Heavy Duty Sinking is a serious big-game trolling lure engineered for targeting powerful offshore predator...

The Nomad Design Switcher Shrimp is an ultra-realistic soft plastic shrimp designed for maximum versatility, allowing anglers to completely change ...