New arrivals

The JLC Xipi EVO 100 mm is a hyper-realistic soft squid lure developed specifically for jigging. Refined through more than five years of d...

The JLC Xipi EVO 140 mm is a hyper-realistic soft squid lure developed for jigging in deeper water and stronger currents. Its lifelike b...

The JLC Xipi EVO 170 mm is a large hyper-realistic soft squid lure developed for heavy jigging and deep-water fishing. Its lifelike body recreates ...

The JLC Tokuri 85 mm is a compact, realistic soft cuttlefish lure designed to deliver a light, fast and natural underwater presentation. Its detail...

The JLC OKI is a realistic soft cuttlefish imitation designed to create a natural and highly attractive underwater presentation. Its detailed body,...

The JLC Xoco 150 mm is a realistic soft cuttlefish lure designed to deliver a light, fast and natural underwater presentation. Its detailed soft bo...

The JLC Sepia 215 mm is a hyper-realistic soft cuttlefish lure designed to reproduce the natural profile, movement and underwater appearance of a l...

The JLC Fly is a hyper-realistic soft flying fish imitation designed for jigging and trolling. Its hydrodynamic body, wing-shaped fins and mobile t...

The JLC Real Fish 100 mm is a compact, hyper-realistic soft-plastic fish imitation designed for spinning and shore jigging. Its natural baitfish co...

The JLC Real Fish 130 mm is a realistic soft-plastic fish imitation designed to closely resemble the natural forage species predators feed on. Its ...

The JLC Real Fish 160 mm is a realistic soft-plastic fish imitation designed to closely match the forage species predators naturally feed on. Its d...

The JLC Xipi EVO 100 mm Double Assist is specifically designed for the 100 mm Xipi EVO, providing a strong and reliable twin-hook setup for jigging...

The JLC Xipi EVO 140 mm Double Assist is specifically designed for the 140 mm Xipi EVO, providing a strong and reliable twin-hook setup for demandi...

The JLC Xipi EVO Double Assist is purpose-built for the Xipi EVO range, providing a strong and reliable twin-hook setup for demanding jigging appli...

The JLC OKI Double Assist is specifically designed for the JLC OKI, providing a heavy-duty twin-hook setup for improved hook-up performance and sec...

The JLC Xoco Double Assist is a heavy-duty twin assist hook setup designed to improve hook-up performance and provide a secure connection when fish...

The JLC IKA / Tokuri Double Assist is a heavy-duty twin assist hook setup designed specifically for JLC IKA and Tokuri lures. The double-hook confi...

The JLC Sepia Double Assist is a heavy-duty twin assist hook setup designed for JLC Sepia lures, providing increased hook-up performance and secure...

The JLC Real Fish 130 mm Assist Hook is designed specifically for the JLC Real Fish 130 mm, providing an additional hook point to improve hook-up p...

The JLC Fly Tail Assist Hook is specifically designed for mounting at the tail of the JLC Fly, providing a strong and reliable additional hook poin...

The JLC Real Fish 160 mm Assist Hook is designed specifically for the JLC Real Fish 160 mm, providing an additional hook point to improve hook-up p...

Yo-Zuri Crystal 3D Minnow Deep Diver Floating The Yo-Zuri Crystal 3D Minnow Deep Diver combines Yo-Zuri’s iconic 3D Prism Finish with a large deep-...

Sea Falcon Real Mackerel The Sea Falcon Real Mackerel is a well-rounded metal jig that performs on both slow and fast retrieves. High-quality holog...

Sea Falcon TG Squid The Sea Falcon TG Squid makes full use of its tungsten core, packing 30 g into a compact squid-shaped body that sinks fast and ...

Sea Falcon Pesce The Sea Falcon Pesce is a handmade Japanese metal jig designed to swim gracefully despite its weight. Its S-shaped body and carefu...

Okuma Trio Rex Tele Surf Rod The Okuma Trio Rex Tele Surf Rod (425 cm) is a powerful telescopic surf rod built for long-distance casting with heavy...

Mazzaferro Araty Superflex White The Mazzaferro Araty Superflex White is a versatile copolymer monofilament for clear or murky water, freshwater an...

Dourado Top Camou – 500m Spool The Dourado Top Camou line is engineered for anglers who need maximum stealth, strength, and durability in a wide va...

Yo-Zuri Egi Aurie-Q® Magnet SS The Yo-Zuri Egi Aurie-Q® Magnet SS is a slow-sinking egi built for shallow reefs, weed beds and surf areas, falling ...

Yo-Zuri Egi Aurie-Q® Cloth Slow The Yo-Zuri Egi Aurie-Q® Cloth Slow is the slow-sinking model of the Aurie-Q lineup, falling at about 5.5 seconds p...

Reach distant points with the Duel MAG Q Tungsten. A tungsten magnet weight transfer system slides the balls straight back on the cast for distance...

Triple appeal with rattle sound, wave motion of the feet and a nimble dart. The Duel ez-Q Dartmaster Rattle adds an internal rattle ball to the pro...

Attract with the dart, trigger strikes with vibration. The Duel ez-Q Dartmaster is a versatile all-rounder that combines a light, nimble dart with ...

AILE MAGNET TG MINNOW SLIM FLOATING – 120 MM (4.7″) The Aile Magnet TG Minnow Slim 120F is a slim floating minnow built for casting distance, swimm...

Yo-Zuri Egi Ebi Q® The Yo-Zuri Egi Ebi Q® is an almost-real shrimp egi built for a new level of hook-ups. Patented trembling hands and drifting leg...

Jerk, dart and fall with confidence. The Duel EQ (Egi Original) is the standard, orthodox egi from DUEL — a lean, simple design built for light han...

Duel H.D.Carbon Fluorocarbon 100% 50m Duel H.D.Carbon is a 100% fluorocarbon leader built for toughness above conventional fluorocarbon. Its polyme...

Yo-Zuri Mag Slim Floating The Yo-Zuri Mag Slim Floating is a long, slender minnow built for serious casting distance from the shore or the boat. It...

Yo-Zuri Mag Popper Floating The Yo-Zuri Mag Popper is a super long-casting topwater popper built for surf, rocky shores and offshore casting. Its p...

Yo-Zuri Crystal 3D Minnow Deep Diver Jointed Floating The Yo-Zuri Crystal 3D Minnow Deep Diver Jointed combines Yo-Zuri’s iconic 3D Prism Finish wi...

Yo-Zuri Surface Cruiser Floating The Yo-Zuri Surface Cruiser is a long-casting floating pencil popper built for big inshore and offshore predators....

Yo-Zuri Bull Pop Floating The Yo-Zuri Bull Pop is a heavy-duty topwater popper built for big inshore and offshore predators. Its oversized cupped m...

The Hardcore Shallow Runner H3 120 is a floating shallow-diving minnow built for working the top layer of the water column, over reef flats, rocky ...

The Hardcore Minnow Flat 130SP is a suspending jerkbait built for lightning-fast darting action and intense flash. Its fully flat sides create a st...

The Hardcore Heavy Minnow is a super long-casting sinking minnow built to reach fish that ordinary minnows can't. Its compact, heavy body punches t...

The Hardcore Sonicboom SB Minnow 125 is a long-casting minnow built to reach distant fish on rocky shores, beaches and open water. The MAG BULLET® ...

Some fish need more than a cooler. The Keeper 150 gives larger catches 150 cm of insulated length and 60 cm of width, so they can lie flat instead ...

The Shimano Exsence Shallow Assassin 99F is a floating shallow-running saltwater minnow designed for targeting predators feeding close to the surfa...