New arrivals

The Rapala Countdown Magnum Elite takes the legendary Countdown Magnum platform further with a modernized design, reinforced construction ...

The Shimano Exsence Shallow Assassin 99F is a floating shallow-running saltwater minnow designed for targeting predators feeding close to the surfa...

The Shimano Exsence Silent Assassin 99SP Flash Boost is a technologically advanced suspending saltwater minnow designed for long-distance casting a...

The Shimano Tyrnos B Stand-Up Spiral Bent Butt 50lb is a high-end big-game boat rod designed for fighting powerful offshore species using an active...

The Shimano TLD B Stand-Up is a powerful one-piece big-game rod designed for targeting large, hard-fighting pelagic species such as tuna and sharks...

The Shimano Torium 14HGA is a compact, high-speed star-drag multiplier designed for versatile saltwater fishing. Its lightweight HAGANE Body provid...

The Shimano Stella SWD is Shimano’s flagship saltwater spinning reel, engineered for the most demanding offshore fishing and powerful gamefish. The...

The Shimano Tiagra A is a legendary big-game lever-drag reel engineered for targeting the largest and most powerful offshore gamefish. Built for se...

The Shimano TLD II A is a powerful 2-speed lever-drag multiplier designed for serious saltwater fishing and hard-fighting gamefish. Built around a ...

The Wuzei Xia ST Squid Jig is an egi-style lure designed for targeting squid and cuttlefish from shore or boat. Its balanced profile deliv...

The Wuzei Xia RB Squid Jig is an egi-style lure designed for targeting squid and cuttlefish from shore or boat. Its balanced prof...

The Saltcore Bank Sinker is a versatile bottom fishing weight designed for efficient descent, dependable bottom contact and easy rigging in a wide ...

The Shimano Exsence Silent Assassin Flash Boost 140F is a large floating saltwater minnow designed for long-distance casting and targeting predator...

Stay protected and comfortable on every trip with the Bluefin UV Neck Gaiter. Designed with built-in UV protection, quick-dry technology, and 4-way...

Stay protected and comfortable on every trip with the Bluefin UV Neck Gaiter. Designed with built-in UV protection, quick-dry technology, and 4-way...