LURES

Rapala Maxrap Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for d...

The Nomad Design Madmacs is a heavy-duty sinking minnow engineered for high-speed trolling and built to handle some of the hardest-hitting pelagic ...

RAPALA FLASH-X SKITTER Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the...

STS Mozo Jig – 60g A handmade 60g jig built for both vertical jigging and shore jigging. The Mozo Jig has a compact profile with strong flash, clea...

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a sta...

HALCO MAX The Halco Max 190 is a larger version of the Max 130. This cutting edge bibles minnow is extremely versatile. It can be used either jiggi...

Rapala X-Rap Magnum Xtreme The shallow running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger the...

The Nomad Design DTX Minnow 165 Sinking is a heavy-duty deep-diving trolling minnow designed for targeting powerful pelagic predators. Combining a ...

The Nomad Design Switcher Shrimp is an ultra-realistic soft plastic shrimp designed for maximum versatility, allowing anglers to completely change ...

HARDCORE MONSTER SHOT – 95 / 110 / 125 / 140 MM The Hardcore Monster Shot series is a long-casting, heavy-duty sinking stickbait designed for angle...

Yo-Zuri Egi Patapata® Q Rattle The Egi Patapata® Q Rattle is engineered with Yo-Zuri’s innovative side fins that stabilize the fall and deliver irr...

The Nomad Design Riptide is a heavy-duty subsurface stickbait range designed for long-distance casting and targeting powerful saltwater predators. ...

Rapala Precision Xtreme Mavrik Saltwater  Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet t...

Nomad Vertrex Max Vibe – 130 mm & 150 mm The Vertrex Max Vibe is a sinking lure that delivers powerful vibration on the drop and instant respon...

The Nomad Design Buffalo Jig is a centre-balanced jig engineered to produce a wide, highly visible flutter and flash on the fall. Its balanced prof...

Classic popper design with a large cupped face to maximize the"plop, plop" sound as you pop this plug through the water. Engineered with a rear wei...

These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway these lures are ...

Yo-Zuri Twitch Bait Slow Sinking The Yo-Zuri Twitch Bait Slow Sinking is a lipless, flat-sided lure designed to deliver a sharp, erratic darting ac...

The Nomad Design Streaker is a purpose-built high-pitch jig engineered for aggressive vertical jigging when speed, flash and rapid response are nee...

Description The So-Run Lipless Minnow makes long range casts & twitches aggressively subsurface, with a slow rise on the pause. When retrieved ...

Islamorada Flyers – 6.5" Double Skirt Islamorada Flyers Double Skirt lures are handcrafted in the USA and built to create a larger, more aggressive...

The Nomad Design Madscad range is built for anglers targeting powerful saltwater predators with a realistic baitfish profile, strong swimming actio...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

Ocean's Legacy Tako Bait 2022 AFTA Award Winner – Best Terminal Tackle The Ocean's Legacy Tako Bait is a highly effective assist hook tease...

Williamson Kensaki Jig The Williamson Kensaki Jig is designed to get deep fast and trigger aggressive strikes. Its knife-tip shape cuts through the...

Strike Pro Musky Monster – MG-006CL-F / MG-007CL-F The Strike Pro Musky Monster series is engineered for anglers chasing monster predators. These d...

The Nomad Design DTX Minnow 145 Shallow Floating is a versatile shallow-running minnow designed for both trolling and casting, delivering the prove...

Major Craft Maki Jig Micro – 10g / 15g Compact. Flashing. Built to trigger bites. The Major Craft Maki Jig Micro is designed for light tackle angle...

Nomad Chug Norris Popper – 150 mm (6″) The Chug Norris 150 is one of the easiest-to-use poppers out there—it hangs and pops naturally, without pull...

Sea Falcon Swimming Squid The Sea Falcon Swimming Squid combines high-performance engineering with extreme visual realism, delivering one of the mo...

The Nomad Design Slipstream Flying Fish is a heavy-duty floating lure engineered to closely imitate the appearance and surface action of a real fly...

Rapala X-Rap Prop The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and spl...

STS Alpha Jig A handmade vertical jig built for deep drops, clean action, and strong saltwater strikes. The Alpha Jig carries a compact, refined pr...

Sea Falcon Sharp Shooter The Sea Falcon Sharp Shooter is a perfectly center-balanced, compact metal jig designed for both shore casting and ultra-l...

Sea Falcon Drain Inchiku Jig Engineered by master craftsmen in Japan, the Sea Falcon Drain Inchiku is built for anglers who demand maximum performa...

Rapala Ultra Light Minnow When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The U...

The RAGOT Raglou® Slim Eel is a refined version of the legendary Raglou® soft lure, featuring a slimmer body profile that delivers a more subtle an...

Ocean's Legacy Long Contact Jig The Ocean's Legacy Long Contact Jig is a proven center-weighted metal jig designed for anglers who demand versatili...

STS Bazooka Jig – 100g A handmade 100g vertical jig with a compact, powerful profile built for clean drops and responsive action. The Bazooka Jig c...

Bring dead bait to life with the Reaper Rig, a purpose-built trolling system designed to create a smooth, natural swimming action while keeping you...

Strike Pro Slingshot Minnow – EG-145S The Strike Pro Slingshot Minnow EG-145S is a sinking slim minnow designed for exceptional casting distance an...

Strike Pro Needle Jointed – EG-072P The Strike Pro Needle Jointed EG-072P is a long, multi-jointed sinking lure that mimics the natural motion of s...

Yo-Zuri Hydro LC Minnow Floating The Yo-Zuri Hydro LC Minnow Floating is a long-casting saltwater lure built for covering water and reaching distan...

The Reaper Rig XL – Bare is designed for trolling large dead baits with a natural, stable swimming action aimed at bigger offshore predators. Built...

Sea Falcon Drain Inchiku Mini The Sea Falcon Drain Inchiku Mini is a highly effective slow-style Inchiku jig designed to imitate a wounded, glowing...

Strike Pro JG-003 Jig Head The Strike Pro JG-003D 18g Jig Head is a compact, fast-sinking jig built for efficient bottom contact and clean, natural...

Rapala X-Rap Otus A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl...

The Rapala Countdown Magnum Elite takes the legendary Countdown Magnum platform further with a modernized design, reinforced construction ...