All Products

Esca® weights about 7 grams and it comes with two quality split rings (tolerate about 20 kgf). The lure light brings the fish in and the unique Ele...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

The So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly di...

Description The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. I...

Description Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft P...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

Sizes 1 2 3 4 5 Strength 6kg 8kg 10kg 12kg 12kg

Product Description Take a bait that is already good and make it better This new VMC approved concept is a swivel and blade combination securely n...

Sufix Invisiline® is a premium quality and high integrity leader material. It is made from 100% fluorocarbon which offers incredible abrasion resis...

Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...

Sufix 832 Advanced Superline® is the strongest, most durable small diameter braid. It is built with 8 fibers (7 HMPE plus 1 GORE® Performance Fiber...

Sufix x8 is a round, easy to handle and silky-smooth Japanese-style braided line. It has an 8-carrier construction of thin HMPE fibers making it a ...

Tested from the barramundi rivers of Northern Australia to the crystal clear tributaries of the Amazon, the Halco Whiptail is a jig with a differen...

The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both fresh and sa...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Description Halco put millions of fish rings on our products every year. It goes without saying they need easy to use Fish Ring Pliers that don’t ...

Description The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usually attack prey. The swinging...

Description The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usually attack prey. The tandem s...

Description Traditional Japanese design for trolling slow to medium speeds up to 5 knots. The Ryoshi board takes the lure down and gives it additio...

Description These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway thes...

Classic popper design with a large cupped face to maximize the"plop, plop" sound as you pop this plug through the water. Engineered with a rear wei...

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

Description V shape bend prevents big fish from opening hook. Technical locking design for faster penetration. Featuring assist line with fluoroca...

Description Ready-to-use 2-hook assist rig to fit all vertical metal jigs. Chemically sharpened extra-long and sharp ground needle point. Mic...

Description When POWER is key. A perfect match between Dyneema for flexibility (white braid) and kevlar for incredible abrasion resistance (red br...

Description Reversed Circle hook Highly popular for commercial fishing Widely used on the US West Coast Size Guide

Description A classic hook for tough species The bigger sizes are popular for saltwater fishing Short shank to avoid hook tangling Size Guide 

Description Similar to 9752 with a round bend Extremely versatile ringed hook One of the bestsellers in the range Size Guide

Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwater fish...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwater fishing condition...

The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Description Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back an...

SopranoZ high-pitch jigging rods. Featuring Fuji Alconite guides and Fuji DPS reel seats. Product Rating Length Jig Weight PE 1-3 5'2 Max 10...

The Banax Kaigen 1500TM Electric Fishing Reel is built for power and endurance, capable of handling almost any deep-sea catch. Originally launched ...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the needlefish. The tapere...

Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and agg...

Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet the demands of dedicated saltwater anglers....

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-catching action. A ...

When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is one seriously toug...

Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...

Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...

Sufix Big Fish is a braided line that conforms to all IGFA class requirements. It consists of HTP braid (high tenacity polyester braid) which incre...

Sufix Jigging Braid is a super strong, highly abrasion-resistant and reliable connecting braid. Specially designed to be used to form a hook connec...

The ultimate in electric reel braided line, Sufix eReel Pro is super sensitive with advanced abrasion resistance and low stretch characteristics., ...

The Sufix® Top Shot Braid is a high-performance braided line designed primarily for drifting bluefin tuna with spiral guide rods—one of the most ef...