All Products

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly differ...

The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. Its ribbed an...

Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft PVC body emit...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

VMC 3560 – Stainless Split Ring The 3560 Stainless Split Ring is a high-quality, all-purpose split ring designed to equip the majority of lures on ...

VMC 7548BD – Bladed Hybrid Treble Hook The VMC 7548BD Bladed Hybrid takes an already effective bait and makes it even better. This innovative desig...

Sufix Invisiline® is a premium quality and high integrity leader material. It is made from 100% fluorocarbon which offers incredible abrasion resis...

SUFIX MATRIX PRO 250M Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in ...

Sufix 832 Advanced Superline® is the strongest, most durable small diameter braid. It is built with 8 fibers (7 HMPE plus 1 GORE® Performance Fiber...

Sufix x8 is a round, easy to handle and silky-smooth Japanese-style braided line. It has an 8-carrier construction of thin HMPE fibers making it a ...

Tested from the barramundi rivers of Northern Australia to the crystal clear tributaries of the Amazon, the Halco Whiptail is a jig with a differen...

The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both fresh and sa...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Halco put millions of fish rings on our products every year. It goes without saying they need easy to use Fish Ring Pliers that don’t stretch the r...

Big Game Catcher – 8” Trolling Lure The Big Game Catcher is a heavy-duty 8-inch trolling bait designed to trigger explosive strikes from the world’...

The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usually attack prey. The swinging chord used ...

WILLIAMSON DYNAMIC TANDEM ASSIST HOOKS The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usuall...

Traditional Japanese design for trolling slow to medium speeds up to 5 knots. The Ryoshi board takes the lure down and gives it additional swimming...

These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway these lures are ...

Classic popper design with a large cupped face to maximize the"plop, plop" sound as you pop this plug through the water. Engineered with a rear wei...

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

VMC 7269AH – Slow Jigging Assist The 7269AH Slow Jigging Assist is a high-performance assist hook rig developed specifically for slow jigging targe...

VMC 7264AH – Jigging Assist Hook The 7264AH Jigging Assist Hook is a ready-to-use double assist rig designed to fit all vertical metal jigs, making...

VMC 7264SA – FishFighter® Assist The FishFighter® Assist is a heavy-duty assist hook built for situations where power, abrasion resistance, and rel...

VMC 9260 – Faultless O’Shaughnessy Live Bait The Faultless O’Shaughnessy Live Bait hook is a strong, reliable short-shank hook designed for demandi...

VMC 9788 – Long Line Circle Hook The VMC 9788 Circle Hook is built for extreme saltwater fishing where big bait, heavy leaders, and powerful fish a...

VMC 8382 – 3X Strong Sport Circle / Nemesis The 3X Strong Sport Circle / Nemesis is a heavy-duty circle hook engineered for anglers who demand maxi...

VMC 9626 – O’Shaughnessy 3X The O’Shaughnessy 3X is a classic, heavy-duty hook built for targeting tough saltwater species where strength and relia...

VMC 9651 – Round Short 1X The Round Short 1X is a compact, strong hook designed specifically for small and compact lures where balance, strength, a...

VMC 9617 – O’Shaughnessy The O’Shaughnessy 9617 is one of the most popular hooks in Europe, widely trusted for rig making and general-purpo...

VMC 9754 – Sea Round The Sea Round 9754 is a highly versatile ringed hook designed for a wide range of saltwater fishing applications. Similar to t...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwater fishing condition...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwater fishing condition...

RAPALA X-RAP The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on t...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

WILLIAMSON SOPRANO Z – SPEED JIGGING ROD The Williamson Soprano Z series is designed for speed and high-pitch jigging, offering fast recovery, powe...

Banax Kaigen 1500TM The Banax Kaigen 1500TM Electric Fishing Reel is built for power and endurance, capable of handling almost any deep-sea catch. ...

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

RAPALA FLASH-X SKITTER Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the...

RAPALA X-RAP MAGNUM STICK Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

Rapala Precision Xtreme Mavrik Saltwater  Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet t...

Rapala Precision Xtreme Pencil Saltwater Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bod...

RAPALA HARMAJA  This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-cat...

Storm Deep Thunder When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is...

Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...

Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...

Sufix Big Fish is a braided line that conforms to all IGFA class requirements. It consists of HTP braid (high tenacity polyester braid) which incre...