LURES

Description Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning t...

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...

Description Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...

Description Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...

Description Premium skirts offer durability and are available in proven fish catching colors and patterns. Features Come pre-rigged with 5 ft/1.5m...

Description Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a le...

Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in part...

Description The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of target...

Description Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a va...

Description Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Ca...

Description Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of ...

Description Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for dar...

Description The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook ...

Description This cutting edge bibles minnow can do the lot, be it jigging, casting or trolling. Max has a highly streamlined design that gives the ...

Description Swimming just below the surface, Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, wind, even r...

Description Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...

Description  The preferred lure of professionals, the Halco Barra Sparkler is made from marine grade stainless steel. Its lively action makes it id...

Description Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with...

Description When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The Ultra Light Mi...

Description The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situati...

Features Long High-Speed Jig Fast Fall Center Balance Sliding Action

Description If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip ...

Description  Trolls to 7 knots. Feather design appeals to all baitfish: bonito, mackerel, bluefish, small dorado and tuna.

Description This classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attractio...

Description The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and splash, ...

Description A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail ...

Description The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's ...

Description Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around...

Description The Skim Stick is a totally unique and innovative design concept for blue water anglers. A hybrid between stick bait and skittering pop...

Description Ideal for a slow moving, yet action-packed dying minnow presentation in a little bit deeper water than the Shadow Rap®. Can be fished w...

Description This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing ...

Description Classic popper design with a large cupped face to maximize the"plop, plop" sound as you pop this plug through the water. Engineered wit...

Description Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and b...

Description The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both ...

Description The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from...

Description These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway thes...

Description The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on th...

Description Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back an...