LURES

Description Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...

Description Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning t...

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

Description Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. Thi...

The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of...

Description The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest drifts. Super Fl...

Description This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resis...

Description  The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability...

Description With a lively aciton that cannot be achieved with traditional metal jigs, this jig makes it possible for you to attack deep zones using...

Description Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a le...

Description Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...

Description Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a va...

The Real Cutlassfish Jig is expertly designed to replicate the slender, reflective profile and natural movements of a cutlassfish—one of the most ...

Description Premium skirts offer durability and are available in proven fish catching colors and patterns. Features Come pre-rigged with 5 ft/1.5m...

Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Cast Shallow is...

Description  The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a hig...

Description The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposi...

Description The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situati...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...

Description Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of ...

Description  This metal jig keeps the that fluttering fall of minnow jig and dead bait for casting. The flashing effect from the holography sticker...

Description This cutting edge bibles minnow can do the lot, be it jigging, casting or trolling. Max has a highly streamlined design that gives the ...

Description The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as Australian Salmon, Tailor and Queen...

Description  The preferred lure of professionals, the Halco Barra Sparkler is made from marine grade stainless steel. Its lively action makes it id...

Description The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook ...

Description This classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attractio...

Description Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with...

Description The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on th...

Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and agg...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwa...

Description Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...

Description The Swimming squids design is unique as it is an exact replica of a squid itself. It has a smooth, rugid but streamlined body that hel...

Description The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both ...

Description  Trolls to 7 knots. Feather design appeals to all baitfish: bonito, mackerel, bluefish, small dorado and tuna.

Description These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway thes...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

Description Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft P...

Description Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild s...

Description The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and splash, ...

Description When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The Ultra Light Min...

Description The So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbai...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet the demands of dedicated saltwater anglers....