LURES

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

Rapala Countdown Magnum  IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hit...

RAPALA X-RAP SALTWATER Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out ...

WILLIAMSON BENTHOS SPEED JIG The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest...

Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. This lure has a...

Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning the lure for ...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

This metal jig keeps the that fluttering fall of minnow jig and dead bait for casting. The flashing effect from the holography sticker on belly is ...

Sea Falcon Real Cutlassfish The Real Cutlassfish Jig is expertly designed to replicate the slender, reflective profile and natural movements of a ...

RAPALA X-RAP MAGNUM XPLODE The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving ...

Storm Deep Thunder When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is...

CAST, RETRIEVE, PAUSE, STRIKE! - The Flash-X Dart is heavily weighted to cast farther than other lures in its class. Thanks to its prismatic design...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwater fishing condition...

Sea Falcon Cutlassfish Casting Jig – Rigged with Hooks The Sea Falcon Cutlassfish Casting Jig is a shore-casting weapon built from the iconic “Real...

Yo-Zuri Egi Aurie-Q® Cloth  The Yo-Zuri Egi Aurie-Q® Cloth is a premium squid jig designed for precise control and lifelike action. Built with Yo-Z...

Williamson Trick Metal Casting Jig The Williamson Trick Metal is a highly versatile casting jig designed to target a wide range of predators in bot...

The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposing convex &a...

The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability of this spec...

X-RAP LONG CAST SHALLOW Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-...

RAPALA MAXRAP WALK'N ROLL The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Dev...

Yo-Zuri Crystal Minnow Deep Diver Floating  The Yo-Zuri Crystal Minnow Deep Diver Floating is crafted for anglers targeting fish in deeper strike z...

The Nomad Design DTX Minnow 125 Sinking is a compact, heavy-duty trolling minnow engineered to run deep while maintaining a powerful and consistent...

The Nomad Design Ridgeback is a purpose-built casting lure engineered for exceptional casting distance and an aggressive, erratic action when targe...

WILLIAMSON ABYSS SPEED JIG This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design of...

Storm Biscay Minnow The Storm Biscay Minnow 9cm is a long-casting, fast-fishing coastal soft lure built to perform in rough winds, strong currents,...

Yo-Zuri Egi Aurie-Q® Finace The Egi Aurie-Q® Finace is designed for serious squid anglers who demand both precision and innovation in their gear. F...

Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a variety of tech...

RAPALA X-RAP The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on t...

RAPALA X-RAP MAGNUM STICK Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

The Nomad Design Squidtrex Vibe combines the profile and natural movement of a squid with the powerful vibration of a soft vibe, creating a unique ...

Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around the world. ...

Strike Pro Montero – EG-190A-S / EG-190C-S / EG-190B-S The Strike Pro Montero series offers exceptional casting distance, stable flight, and a natu...

The Nomad Design Ridgeback is a highly versatile hybrid metal jig designed to produce multiple actions from a single lure. Its unique angled head a...

With a lively aciton that cannot be achieved with traditional metal jigs, this jig makes it possible for you to attack deep zones using soft bait. ...

Ocean's Legacy Tako Bait – Stinger Twin Assist AFTA 2022 Best Terminal Tackle Winner The Ocean's Legacy Tako Bait Stinger Twin Assist is designed t...

STS Hanla Jig – 80g / 200g A handmade vertical jig with a compact baitfish profile, holographic flash, and glow details for added visibility underw...

Yo-Zuri Egi Aurie-Q® 3D The Egi Aurie-Q® 3D is designed with Yo-Zuri’s signature 3D Prism technology, delivering unmatched flash and realism to tri...

Williamson Slide Dancer Jig The Williamson Slide Dancer is designed for the one-pitch jerk technique, delivering an enticing action that triggers a...

Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a lead on a dais...

Built like a steel torpedo, the Sarda hits hard and fast. Designed for high-speed trolling for saltwater species like tuna and wahoo, the Sarda fea...

The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situations. Transla...

Slide-dart, flash, and vibrate your way to more squid. The Duel LQ Darter is engineered to perform a steep “sliding dart” side-to-side motion that ...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwater fishing condition...

Rapala Precision Xtreme Pencil Saltwater Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bod...

Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skirts feature a...

The Halco Kimberley Spoon is a super strong spoon lure made from marine grade stainless steel. The eight reflective surfaces ensure the strong flas...

Rapala Maxrap Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for d...