LURES

Description Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning t...

Description Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...

Description Premium skirts offer durability and are available in proven fish catching colors and patterns. Features Come pre-rigged with 5 ft/1.5m...

Description Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...

Description Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a le...

Description The over-engineered X-Rap® Magnum® Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's ...

Features Long High-Speed Jig Fast Fall Center Balance Sliding Action

Description The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of target...

Description Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of ...

Description The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in part...

Description Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a va...

Description The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on th...

Description Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Ca...

Description The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook ...

Description This cutting edge bibles minnow can do the lot, be it jigging, casting or trolling. Max has a highly streamlined design that gives the ...

Description Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with...

Description Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...

Description  The preferred lure of professionals, the Halco Barra Sparkler is made from marine grade stainless steel. Its lively action makes it id...