LURES

Description Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...

Description Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning t...

Description Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. Thi...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of...

Description The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest drifts. Super Fl...

Description  The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability...

Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Cast Shallow is...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwa...

Description The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposi...

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...

The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Description Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a va...

Description This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resis...

Description With a lively aciton that cannot be achieved with traditional metal jigs, this jig makes it possible for you to attack deep zones using...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

The Real Cutlassfish Jig is expertly designed to replicate the slender, reflective profile and natural movements of a cutlassfish—one of the most ...

Description Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a le...

Description  This metal jig keeps the that fluttering fall of minnow jig and dead bait for casting. The flashing effect from the holography sticker...

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

Description Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...

Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the needlefish. The tapere...

Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around the world. ...

Description Premium skirts offer durability and are available in proven fish catching colors and patterns. Features Come pre-rigged with 5 ft/1.5m...

Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild s...

Description The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situati...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwa...

When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is one seriously toug...

Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of gamefish. A ...

Description This cutting edge bibles minnow can do the lot, be it jigging, casting or trolling. Max has a highly streamlined design that gives the ...

The Swimming squids design is unique as it is an exact replica of a squid itself. It has a smooth, rugid but streamlined body that helps its swim f...

Description  The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a hig...

Description The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as tuna, mackerel and other predatory ...

Description This classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attractio...

Description Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with...

The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and splash, while counter...

Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet the demands of dedicated saltwater anglers....

Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and agg...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...

Description Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...

Description  The preferred lure of professionals, the Halco Barra Sparkler is made from marine grade stainless steel. Its lively action makes it id...

Description  Trolls to 7 knots. Feather design appeals to all baitfish: bonito, mackerel, bluefish, small dorado and tuna.

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Description These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway thes...

Description When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The Ultra Light Min...