Hard Baits

Description Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...

Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning the lure for ...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwa...

The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild s...

Description The So-Run Lipless Minnow makes long range casts & twitches aggressively subsurface, with a slow rise on the pause. When retrieved ...

When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is one seriously toug...

Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of gamefish. A ...

Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet the demands of dedicated saltwater anglers....

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...

Description Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Description When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The Ultra Light Min...

The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both fresh and sa...

Description Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back an...

The Storm Gomoku Bottom (Stiletto) is a 3cm, 2.5g prawn-shaped sinking lipless crankbait. Designed for bottom and midwater fishing, it sits head-do...

The Gomoku Minnow may be small, but it delivers a strong, high-pitch wobble with a smooth roll, even at the slowest retrieves. With its tiny bib an...