Soft Baits

Storm Biscay Minnow The Storm Biscay Minnow 9cm is a long-casting, fast-fishing coastal soft lure built to perform in rough winds, strong currents,...

ESCA Squid Lure Imitator. Very effective imitator that can be attached on Esca lure light.

The Nomad Design Switcher Shrimp is an ultra-realistic soft plastic shrimp designed for maximum versatility, allowing anglers to completely change ...

The RAGOT Raglou® Slim Eel is a refined version of the legendary Raglou® soft lure, featuring a slimmer body profile that delivers a more subtle an...

Rapala X-Rap Otus A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl...

Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with the overpow...

The Nomad Design Jerksquid Jerkshad combines the aggressive darting action of a jerkshad with the natural movement and profile of a squid. Designed...

The Nomad Design Sumo Shrimp Rigged 5" is a heavy-duty pre-rigged shrimp lure built for targeting powerful inshore predators. Designed with a reali...

So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly differ...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. Its ribbed an...

The RAGOT Raglou® Hybrid Pelagic 105mm is a heavy-weighted soft eel lure specifically developed for targeting fast-moving pelagic predators. Featur...

The RAGOT Raglou® Hybrid Discovery Kit 65mm combines one of the world's most successful soft lure designs with perfectly matched jig heads, creatin...

Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft PVC body emit...

The RAGOT Raglou® Hybrid Eel 90mm is an innovative soft eel lure that builds on the legendary fish-catching reputation of the Raglou® series. Desig...

Quantum Pelagic Shad  The Quantum Pelagic Shad is a long, slim soft lure designed to trigger big predators in open water. Its realistic body and V-...

The JLC Fly is a hyper-realistic soft flying fish imitation designed for jigging and trolling. Its hydrodynamic body, wing-shaped fins and mobile t...

The JLC Real Fish 100 mm is a compact, hyper-realistic soft-plastic fish imitation designed for spinning and shore jigging. Its natural baitfish co...

The JLC Real Fish 160 mm is a realistic soft-plastic fish imitation designed to closely match the forage species predators naturally feed on. Its d...

The JLC Real Fish 130 mm is a realistic soft-plastic fish imitation designed to closely resemble the natural forage species predators feed on. Its ...

The JLC Tokuri 85 mm is a compact, realistic soft cuttlefish lure designed to deliver a light, fast and natural underwater presentation. Its detail...

The JLC OKI is a realistic soft cuttlefish imitation designed to create a natural and highly attractive underwater presentation. Its detailed body,...

The JLC Xoco 150 mm is a realistic soft cuttlefish lure designed to deliver a light, fast and natural underwater presentation. Its detailed soft bo...

The JLC Sepia 215 mm is a hyper-realistic soft cuttlefish lure designed to reproduce the natural profile, movement and underwater appearance of a l...

The JLC Xipi EVO 170 mm is a large hyper-realistic soft squid lure developed for heavy jigging and deep-water fishing. Its lifelike body recreates ...

The JLC Xipi EVO 140 mm is a hyper-realistic soft squid lure developed for jigging in deeper water and stronger currents. Its lifelike b...

The JLC Xipi EVO 100 mm is a hyper-realistic soft squid lure developed specifically for jigging. Refined through more than five years of d...

Sterling Tackle CedarFlex 7″ The Sterling Tackle CedarFlex 7″ delivers the proven attraction of a classic cedar plug with a modern flexible body th...