Soft Baits

ESCA Squid Lure Imitator. Very effective imitator that can be attached on Esca lure light.

Description This classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attractio...

Description Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...

Description The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. I...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

Description Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft P...

The So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly di...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...