Best selling

Description Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...

Description Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning t...

Description Experience unmatched performance with the Sufix Handline Super Soft. Crafted for superior handling, this ultra-smooth line offers excep...

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

Description Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. Thi...

The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of...

Description The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest drifts. Super Fl...

Description This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resis...

Description Single hook to use in place of a treble hook on lures Increasingly popular trend for saltwater specimen fishing Extra wide gap - impro...

Specifications Size Strength (lbs) 2 110 4 165 5 260 6 300 7 415 Size Guide

Description  The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability...

Description Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a le...

Specifications Size Strength (lbs) 6/0 1200 4/0 900 2/0 720 1/0 600 1 500 2 330 3 225 4 200 5 160 6 110 8 90 Size Gu...

Description With a lively aciton that cannot be achieved with traditional metal jigs, this jig makes it possible for you to attack deep zones using...

Description Specially designed for heavy duty livebait fishing Can also be used to replace trebles on trolling lures Size Guide

Description Serious sport and game fishermen need a tournament line that they can depend on. Sufix Ultra Supreme IGFA has the muscle and shock stre...

Description Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...

Description Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a va...

Product Description 8° offset ring for easier rigging and better presentation. Extra wide gap to fit all vertical metal jigs. Chemically sharpen...

Description Premium skirts offer durability and are available in proven fish catching colors and patterns. Features Come pre-rigged with 5 ft/1.5m...

Description Tough and durable monofilament line for harsh saltwater environment. Specifications Diameter (mm) Test (Kg) Test (Lb) 0.30 5.4 1...

The Real Cutlassfish Jig is expertly designed to replicate the slender, reflective profile and natural movements of a cutlassfish—one of the most ...

Product Description A great all-purpose sea hook. A classic for bait fishing. Sharp, straight point. Size Guide 

Description Sufix XL Strong is an exceptionally soft, smooth and supple fishing line with the perfect balance of tensile and knot strength. It is p...

Description Premium hook for live bait techniques. Shape ensures maximum energy transfer towards the point. VMC® Dynamic locks the catch in the te...

Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Cast Shallow is...

Description The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situati...

  SIZES 1 2 3 4 5 6 7 8 Strength 22.5kg 23.5kg 32.5kg 36.5kg 41.5kg 46.5kg 57.5kg 86.5kg  

Description  The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a hig...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

Description The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposi...

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...

Description Sufix Duraflex is an ultra-premium monofilament line with near-zero memory. With our exclusive Nx Nano Resin™ formula, we were able to ...

Specifications Size Strength (lbs) 1 120 2 190 3 210 4 275 5 415 6 475 7 560     Size Guide

Description Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of ...

Description Soft and easy handling monofilament line for all-round use. Features Strong and reliable. Great Value Specifications Diameter (m...

Step up your game with quality fish rings. Halco Fish Rings bear the overall force a hooked fish exerts on your lure, withstanding the many intense...

Description  This metal jig keeps the that fluttering fall of minnow jig and dead bait for casting. The flashing effect from the holography sticker...

Description This cutting edge bibles minnow can do the lot, be it jigging, casting or trolling. Max has a highly streamlined design that gives the ...

Description Versatile model for all worm fishing techniques. 2 micro-barbs on shank hold bait firmly in place. Widely used for cod. Size Guide

Description Designed for use on large spoons. Highly popular on the US West Coast. Size Guide

Description Similar to 9746 with a stronger wire diameter. A classic model. One of the bestsellers in the range. Size Guide

Description The Baiting Needle simplifies bait threading with its durable design and ample length, making it a versatile tool for various baits and...

Description This classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attractio...

Description The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usually attack prey. The swinging...

Description The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive VMC® Coastal Black® hook ...

Description The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as Australian Salmon, Tailor and Queen...