Best selling

Description Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...

Description Experience unmatched performance with the Sufix Handline Super Soft. Crafted for superior handling, this ultra-smooth line offers excep...

Description Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. Thi...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

Description Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning t...

Description The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest drifts. Super Fl...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

Description Single hook to use in place of a treble hook on lures Increasingly popular trend for saltwater specimen fishing Extra wide gap - impro...

The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of...

Description  The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwa...

Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Cast Shallow is...

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...

The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...

Sufix Duraflex is an ultra-premium monofilament line with near-zero memory. With our exclusive Nx Nano Resin™ formula, we were able to achieve extr...

Description The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposi...

Specifications Size Strength (lbs) 6/0 1200 4/0 900 2/0 720 1/0 600 1 500 2 330 3 225 4 200 5 160 6 110 8 90 Size Gu...

Description This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resis...

Serious sport and game fishermen need a tournament line that they can depend on. Sufix Ultra Supreme IGFA has the muscle and shock strength needed ...

Specifications Size Strength (lbs) 2 110 4 165 5 260 6 300 7 415 Size Guide

Description With a lively aciton that cannot be achieved with traditional metal jigs, this jig makes it possible for you to attack deep zones using...

Description Versatile model for all worm fishing techniques. 2 micro-barbs on shank hold bait firmly in place. Widely used for cod. Size Guide

The Rocket Fast Jig is built for speed and versatility. With a slim, streamlined profile and concentrated head weight, it sinks rapidly — perfect f...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

Tough and durable monofilament line for harsh saltwater environment. Specifications Diameter (mm) Test (Kg) Test (Lb) 0.30 5.4 12 0.35 6.8...

Description Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a le...

Description Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a va...

Product Description 8° offset ring for easier rigging and better presentation. Extra wide gap to fit all vertical metal jigs. Chemically sharpen...

Description Sufix XL Strong is an exceptionally soft, smooth and supple fishing line with the perfect balance of tensile and knot strength. It is p...

The Real Cutlassfish Jig is expertly designed to replicate the slender, reflective profile and natural movements of a cutlassfish—one of the most ...

Description Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...

Description Specially designed for heavy duty livebait fishing Can also be used to replace trebles on trolling lures Size Guide

Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the needlefish. The tapere...

Description Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around...

Description Premium skirts offer durability and are available in proven fish catching colors and patterns. Features Come pre-rigged with 5 ft/1.5m...

Step up your game with quality fish rings. Halco Fish Rings bear the overall force a hooked fish exerts on your lure, withstanding the many intense...

Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild s...

Description The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situati...

Description  This metal jig keeps the that fluttering fall of minnow jig and dead bait for casting. The flashing effect from the holography sticker...

Description Ready-to-use 2-hook assist rig to fit all vertical metal jigs. Chemically sharpened extra-long and sharp ground needle point. Mic...

Description When POWER is key. A perfect match between Dyneema for flexibility (white braid) and kevlar for incredible abrasion resistance (red br...

Product Description A great all-purpose sea hook. A classic for bait fishing. Sharp, straight point. Size Guide 

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwa...

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

Description Premium hook for live bait techniques. Shape ensures maximum energy transfer towards the point. VMC® Dynamic locks the catch in the te...

Description The So-Run Lipless Minnow makes long range casts & twitches aggressively subsurface, with a slow rise on the pause. When retrieved ...

Specifications Size Strength (lbs) 1 120 2 190 3 210 4 275 5 415 6 475 7 560     Size Guide