BRANDS

VMC 7264AH – Jigging Assist Hook The 7264AH Jigging Assist Hook is a ready-to-use double assist rig designed to fit all vertical metal jigs, making...

Sufix Jigging Braid is a super strong, highly abrasion-resistant and reliable connecting braid. Specially designed to be used to form a hook connec...

Rapala X-Rap Magnum Prey Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding sa...

Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a lead on a dais...

VMC 9408 – Crystal The Crystal 9408 is a reliable all-purpose fishing hook. Built with a forged hi-carbon steel construction, it offers excellent s...

VMC 3260 - BALL BEARING SWIVEL WITH 2 WELDED RINGS The VMC 3260 Swivels are high-quality terminal tackle components designed to eliminate line twis...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

Rapala X-Rap Magnum Xtreme The shallow running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger the...

Rapala Precision Xtreme Pencil Saltwater Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bod...

SUFIX MATRIX PRO 250M Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in ...

HALCO MAX The Halco Max 190 is a larger version of the Max 130. This cutting edge bibles minnow is extremely versatile. It can be used either jiggi...

Sufix x8 is a round, easy to handle and silky-smooth Japanese-style braided line. It has an 8-carrier construction of thin HMPE fibers making it a ...

VMC 8527 – Fishfighter Treble Hook The VMC 8527 Fishfighter is built for extreme predator fishing, delivering 4X extra-strong performance for angle...

Description  Trolls to 7 knots. Feather design appeals to all baitfish: bonito, mackerel, bluefish, small dorado and tuna.

These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway these lures are ...

Description Reversed, ringed hook Suitable for all types of fishing One of the bestsellers in the range Size Guide

Sea Falcon Pesce Slim The Sea Falcon Pesce Slim is a refined evolution of the original Pesce jig, built with an elegant S-shaped body that is visua...

RAPALA FLASH-X SKITTER Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the...

Williamson Slide Dancer Jig The Williamson Slide Dancer is designed for the one-pitch jerk technique, delivering an enticing action that triggers a...

Sufix Super 21® is a super low-stretch monofilament line that is supple and easy to handle. The high-viscosity nylon combined with the Advanced Tem...

Sea Falcon Swimming Squid The Sea Falcon Swimming Squid combines high-performance engineering with extreme visual realism, delivering one of the mo...

The Halco Kimberley Spoon is a super strong spoon lure made from marine grade stainless steel. The eight reflective surfaces ensure the strong flas...

Rapala Maxrap Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for d...

VMC 3562 – Heavy Duty Bent Split Ring The 3562 Heavy Duty Bent Split Ring is one of the most durable split rings on the market, engineered specific...

VMC 3255 - Ball Bearing Snap 3255 The VMC Ball Bearing Snap 3255 is a premium terminal tackle solution designed for anglers who demand maximum stre...

Description The So-Run Lipless Minnow makes long range casts & twitches aggressively subsurface, with a slow rise on the pause. When retrieved ...

Williamson Trick Metal Casting Jig The Williamson Trick Metal is a highly versatile casting jig designed to target a wide range of predators in bot...

VMC 7262 – Heavy Duty Live Bait Hook The VMC 7262 Heavy Duty Live Bait hook is built for extreme saltwater conditions where strength and corrosion ...

VMC 8382 – 3X Strong Sport Circle / Nemesis The 3X Strong Sport Circle / Nemesis is a heavy-duty circle hook engineered for anglers who demand maxi...

VMC 7237 – Light Inline Single Hook The VMC 7237 Light Inline Single is a versatile inline single hook designed as a direct replacement for treble ...

VMC 3563 – Solid Ring (Stainless Steel) The 3563 Solid Ring is a premium one-piece stainless steel solid ring engineered for Bluefin tuna and heavy...

Classic popper design with a large cupped face to maximize the"plop, plop" sound as you pop this plug through the water. Engineered with a rear wei...

3564 – Drop Solid Ring (Stainless Steel) The 3564 Drop Solid Ring is a premium one-piece stainless steel solid ring engineered for extreme strength...

Rapala Precision Xtreme Mavrik Saltwater  Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet t...

Rapala X-Rap Prop The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and spl...

7117AH – Light Jigging Assist Hook The 7117AH Light Jigging Assist Hook is a ready-to-use double assist rig designed specifically for modern light ...

VMC 9986 – Specimen Double Hook The VMC 9986 Specimen Double is an extra-strong double hook designed for demanding saltwater applications, especial...

Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

VMC 3253 – Stainless CrossLock Snap The Stainless CrossLock Snap is a proven, heavy-duty snap made from high-quality stainless steel, trusted by co...

VMC 9754 – Sea Round The Sea Round 9754 is a highly versatile ringed hook designed for a wide range of saltwater fishing applications. Similar to t...

Rapala Ultra Light Minnow When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The U...

Williamson Kensaki Jig The Williamson Kensaki Jig is designed to get deep fast and trigger aggressive strikes. Its knife-tip shape cuts through the...

Sea Falcon Drain Inchiku Jig Engineered by master craftsmen in Japan, the Sea Falcon Drain Inchiku is built for anglers who demand maximum performa...

Description Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with...

Description Sufix Synergy is a monofilament line designed for long and intensive casts. It has an ultimate abrasion resistance thanks to Super Bond...

Description Formulated with specific flexibility and limpness to enhance casting and ease in handling. Features Extra performance Reliability ...

Rapala X-Rap Otus A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl...