BRANDS

Williamson Sodwana – Offshore Trolling & Drifting Rod The Williamson Sodwana rod range is built to deliver reliable offshore performance at an ...

VMC 3254 CrossLock 360° – Rolling Snap The CrossLock 360° takes the legendary strength and reliability of the classic CrossLock snap and upgrades i...

Sea Falcon Z Slow Deep Neo – Slow Pitch Jig The Sea Falcon Z Slow Deep Neo is a high-performance slow-pitch jig engineered for deep-water work and ...

VMC 7548BD – Bladed Hybrid Treble Hook The VMC 7548BD Bladed Hybrid takes an already effective bait and makes it even better. This innovative desig...

VMC 7269AH – Slow Jigging Assist The 7269AH Slow Jigging Assist is a high-performance assist hook rig developed specifically for slow jigging targe...

Description There are things in your life that you wonder how you got along without them and now that you have them, you can never go back. This is...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

Description  The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a hig...

HALCO C-GAR The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as tuna, mackerel and other predatory ...

9747 – Sea Round The Sea Round 9747 is a classic, reliable sea fishing hook designed for strength, simplicity, and versatility. Similar in shape to...

WILLIAMSON SOPRANO Z – SPEED JIGGING ROD The Williamson Soprano Z series is designed for speed and high-pitch jigging, offering fast recovery, powe...

Description The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usually attack prey. The swinging...

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

VMC 7560 – Hypercut 6X The Hypercut 6X is a heavy-duty, ultra-strong hook engineered for extreme fishing situations where maximum strength and reli...

Rapala Maxrap Long Range Minnow Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Ca...

Sea Falcon Sharp Shooter The Sea Falcon Sharp Shooter is a perfectly center-balanced, compact metal jig designed for both shore casting and ultra-l...

Description The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usually attack prey. The swinging...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high-speed pelagics to more op...

Line clipper’s sharp, ground jaws cut monofilament and most braided lines with ease. Built of durable stainless steel, the RCD Mini Clipper feature...

Rapala RCD Mini Split Ring Built with two internally opposing magnets to hold the pliers open, the patented Mag Spring mechanism cannot fail, unlik...

Description The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. I...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

VMC 3987 – Double Black Sleeves The Double Black Sleeves are high-quality crimping sleeves designed for building strong, reliable leaders and rigs ...

VMC 8386 – Circle Tuna 360° The VMC Circle Tuna 360° is one of VMC’s most trusted circle hooks, factory-rigged with a high-quality stainless steel ...

Sea Falcon Cutlassfish Mini The Sea Falcon Cutlassfish Mini is the compact casting version of the iconic “Real Cutlassfish” design—engineered for l...

VMC 3560 – Stainless Split Ring The 3560 Stainless Split Ring is a high-quality, all-purpose split ring designed to equip the majority of lures on ...

VMC 9788 – Long Line Circle Hook The VMC 9788 Circle Hook is built for extreme saltwater fishing where big bait, heavy leaders, and powerful fish a...

Rapala RCD Mag Spring Pliers Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and rea...

7268 – Techset Inline The Techset Inline is a high-performance inline single hook developed in close collaboration with Bluefin tuna expert anglers...

Sea Falcon Drain Inchiku Mini The Sea Falcon Drain Inchiku Mini is a highly effective slow-style Inchiku jig designed to imitate a wounded, glowing...

The ultimate in electric reel braided line, Sufix eReel Pro is super sensitive with advanced abrasion resistance and low stretch characteristics., ...

The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both fresh and sa...

Description  The preferred lure of professionals, the Halco Barra Sparkler is made from marine grade stainless steel. Its lively action makes it id...

7388 – Circle FishFighter® The Circle FishFighter® is a premium circle hook developed specifically for Bluefin tuna and saltwater livebait fishing....

3546X – Curly Snap Strong The Curly Snap Strong is a high-strength, easy-to-use snap designed for predator fishing in both saltwater and freshwater...

VMC Twitchin’ Jig The Twitchin’ Jig is built to deliver maximum hook-up efficiency and lifelike action across a wide range of fishing techniques. F...

High Speed Sailfish Catcher The High Speed Sailfish Catcher is built for fast-paced offshore trolling when covering more water is key. Its lead-fre...

Big Game Catcher – 8” Trolling Lure The Big Game Catcher is a heavy-duty 8-inch trolling bait designed to trigger explosive strikes from the world’...

6139AH – Light Jigging Assist The 6139AH Light Jigging Assist is specifically designed for light jigging applications, making it the perfect match ...

VMC 8540 – Vanadium Round Treble Hook The VMC 8540 Vanadium Round is a premium treble hook engineered for anglers who demand superior sharpness, st...

8255S – O’Shaughnessy Stainless Steel The O’Shaughnessy Stainless Steel 8255S is a strong, versatile sea fishing hook designed to perform reliably ...

RAPALA RCD PRECISION LINE SCISSORS Traditional scissors just don’t cut it when you are using superlines. These excel at cutting and trimming micro ...

Rapala RCD Hook Remover This one-handed, stainless steel, spring operated hook remover gives maximum hold on hooks when removing them from fish. Ho...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

Description Halco put millions of fish rings on our products every year. It goes without saying they need easy to use Fish Ring Pliers that don’t ...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

SUFIX WIND-ON MONOFILAMENT LEADERSufix Wind-On Premium Monofilament Leader is built for serious game anglers who value speed, strength, and clean r...

Sufix Key Lime IGFA Monofilament The Sufix Key Lime IGFA is a thick-diameter, IGFA-rated monofilament line engineered for big game and sport fishin...