BRANDS

Sea Falcon Drain Inchiku Jig Engineered by master craftsmen in Japan, the Sea Falcon Drain Inchiku is built for anglers who demand maximum performa...

7117AH – Light Jigging Assist Hook The 7117AH Light Jigging Assist Hook is a ready-to-use double assist rig designed specifically for modern light ...

VMC 3253 – Stainless CrossLock Snap The Stainless CrossLock Snap is a proven, heavy-duty snap made from high-quality stainless steel, trusted by co...

Sea Falcon Drain Inchiku Mini The Sea Falcon Drain Inchiku Mini is a highly effective slow-style Inchiku jig designed to imitate a wounded, glowing...

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

VMC 7269AH – Slow Jigging Assist The 7269AH Slow Jigging Assist is a high-performance assist hook rig developed specifically for slow jigging targe...

Description There are things in your life that you wonder how you got along without them and now that you have them, you can never go back. This is...

Sufix Synergy is a monofilament line designed for long and intensive casts. It has an ultimate abrasion resistance thanks to Super Bond Polymer Tec...

Williamson Sodwana – Offshore Trolling & Drifting Rod The Williamson Sodwana rod range is built to deliver reliable offshore performance at an ...

Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with the overpow...

Line clipper’s sharp, ground jaws cut monofilament and most braided lines with ease. Built of durable stainless steel, the RCD Mini Clipper feature...

Rapala RCD Mag Spring Pliers Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and rea...

Rapala Maxrap Long Range Minnow Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Ca...

The Circle FishFighter® is a premium circle hook developed specifically for Bluefin tuna and saltwater livebait fishing. Designed in close cooperat...

High Speed Sailfish Catcher The High Speed Sailfish Catcher is built for fast-paced offshore trolling when covering more water is key. Its lead-fre...

Sea Falcon Cutlassfish Mini The Sea Falcon Cutlassfish Mini is the compact casting version of the iconic “Real Cutlassfish” design—engineered for l...

VMC 7548BD – Bladed Hybrid Treble Hook The VMC 7548BD Bladed Hybrid takes an already effective bait and makes it even better. This innovative desig...

The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usually attack prey. The swinging chord used ...

VMC 9788 – Long Line Circle Hook The VMC 9788 Circle Hook is built for extreme saltwater fishing where big bait, heavy leaders, and powerful fish a...

VMC 7560 – Hypercut 6X The Hypercut 6X is a heavy-duty, ultra-strong hook engineered for extreme fishing situations where maximum strength and reli...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed spla...

HALCO C-GAR The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as tuna, mackerel and other predatory ...

3546X – Curly Snap Strong The Curly Snap Strong is a high-strength, easy-to-use snap designed for predator fishing in both saltwater and freshwater...

VMC 8386 – Circle Tuna 360° The VMC Circle Tuna 360° is one of VMC’s most trusted circle hooks, factory-rigged with a high-quality stainless steel ...

WILLIAMSON SOPRANO Z – SPEED JIGGING ROD The Williamson Soprano Z series is designed for speed and high-pitch jigging, offering fast recovery, powe...

Rapala RCD Mini Split Ring Built with two internally opposing magnets to hold the pliers open, the patented Mag Spring mechanism cannot fail, unlik...

The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. Its ribbed an...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

SUFIX WIND-ON MONOFILAMENT LEADERSufix Wind-On Premium Monofilament Leader is built for serious game anglers who value speed, strength, and clean r...

The hottest technique in blue water jigging assist hooks are rigged at the top of the lure where fish usually attack prey. The swinging chord used ...

8255S – O’Shaughnessy Stainless Steel The O’Shaughnessy Stainless Steel 8255S is a strong, versatile sea fishing hook designed to perform reliably ...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high-speed pelagics to more op...

RAPALA HARMAJA  This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-cat...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly differ...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

VMC 3566 - 8-Jig Solid Ring – Stainless Steel The 8-Jig Solid Ring is a purpose-built stainless steel solid ring designed specifically for jigging ...

Williamson High Speed Tuna Catcher The High Speed Tuna Catcher is designed for fast offshore trolling, even in rough sea conditions. Its triangular...

Big Game Catcher – 8” Trolling Lure The Big Game Catcher is a heavy-duty 8-inch trolling bait designed to trigger explosive strikes from the world’...

VMC 3560 – Stainless Split Ring The 3560 Stainless Split Ring is a high-quality, all-purpose split ring designed to equip the majority of lures on ...

VMC 9617 – O’Shaughnessy The O’Shaughnessy 9617 is one of the most popular hooks in Europe, widely trusted for rig making and general-purpo...

The ultimate in electric reel braided line, Sufix eReel Pro is super sensitive with advanced abrasion resistance and low stretch characteristics., ...

VMC Twitchin’ Jig The Twitchin’ Jig is built to deliver maximum hook-up efficiency and lifelike action across a wide range of fishing techniques. F...

RAPALA FLASH-X  EXTREMO Built with Rapala’s proprietary MaxCast system, the Flash-X Extremo gets you closer to those distant fish. The MaxCast sy...

6139AH – Light Jigging Assist The 6139AH Light Jigging Assist is specifically designed for light jigging applications, making it the perfect match ...

Sufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...

This double-braided line stands out for its unique fusion process, which binds the outer filaments with the inner ones. Its versatility makes it a ...