LURES

Rapala Countdown Magnum  IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hit...

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

RAPALA X-RAP SALTWATER Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out ...

Constructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning the lure for ...

Wide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. This lure has a...

The Slow Rocker is as the name suggests, designed for ‘slow pitch’ style jigging. Slow pitch jigging references the technique of targeting bottom d...

Description The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest drifts. Super Fl...

RAPALA X-RAP MAGNUM XPLODE The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving ...

Fish all depths and target subsurface species with the new SubSurface Pro from Williamson. This versatile lure allows you to fish a variety of tech...

The Williamson Vortex® Speed Jig is one of the most innovative, versatile jigs on the market today. The hydrodynamic design with opposing convex &a...

Rapala X-Rap Magnum Cast Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding s...

Description  The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability...

RAPALA MAXRAP WALK'N ROLL The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Dev...

X-RAP LONG CAST SHALLOW Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-...

Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around the world. ...

RAPALA X-RAP The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on t...

Yo-Zuri Egi Aurie-Q® Cloth  The Yo-Zuri Egi Aurie-Q® Cloth is a premium squid jig designed for precise control and lifelike action. Built with Yo-Z...

Storm Deep Thunder When fish are aggressive, give them the Deep Thunder to chew on. Built of high impact plastic with pad printed patterns, this is...

Description This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resis...

If you’re into launching a lure out over the horizon and looking for that bone jarring, nerve rattling, knee shaking strike as you rip it back… the...

Splashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a lead on a dais...

Rapala X-Rap Magnum Prey Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding sa...

🎣 Nomad DTX Minnow Sinking – 165 mm (6.5″) The DTX Minnow 165 Sinking is a high-performance trolling lure built for speed, depth, and precision. Fe...

RAPALA X-RAP MAGNUM STICK Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

Rapala Precision Xtreme Pencil Saltwater Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bod...

Description This cutting edge bibles minnow can do the lot, be it jigging, casting or trolling. Max has a highly streamlined design that gives the ...

Description Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...

Rapala Maxrap Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for d...

RAPALA FLASH-X  DART CAST, RETRIEVE, PAUSE, STRIKE! - The Flash-X Dart is heavily weighted to cast farther than other lures in its class. Thanks to...

🎣 Nomad Squidtrex Vibe – 110 mm & 150 mm The Squidtrex Vibe is a unique soft-body, fast-sinking stickbait that combines vibration lure mechanic...

Rapala X-Rap Magnum Xtreme The shallow running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger the...

Yo-Zuri Egi Aurie-Q® 3D The Egi Aurie-Q® 3D is designed with Yo-Zuri’s signature 3D Prism technology, delivering unmatched flash and realism to tri...

Yo-Zuri Crystal Minnow Deep Diver Floating  The Yo-Zuri Crystal Minnow Deep Diver Floating is crafted for anglers targeting fish in deeper strike z...

🎣 Nomad Slipstream Flying Fish 200 The Slipstream 200 is a realistic flying fish imitation designed for surface fishing. Its unique folding wing sy...

RAPALA FLASH-X SKITTER Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the...

Description Premium skirts offer durability and are available in proven fish catching colors and patterns. Features Come pre-rigged with 5 ft/1.5m...

RAPALA SARDA Built like a steel torpedo, the Sarda hits hard and fast. Designed for high-speed trolling for saltwater species like tuna and wahoo, ...

🎣 Nomad Madmacs High-Speed Sinking Stickbait – 130 mm The Madmacs 130 SNK is a high-speed sinking stickbait built for long casts and relentless act...

🎣 Nomad Ridgeback Jig – 160 g & 200 g The Nomad The Ridgeback Jig is built to stand out with its unique angled head design. On the drop, it flu...

🎣 Nomad Riptide Stickbait – 105 & 155 SSNK 📖 Description The Riptide series is designed for maximum casting distance and sub-surface action. Bo...

Description The So-Run Lipless Minnow makes long range casts & twitches aggressively subsurface, with a slow rise on the pause. When retrieved ...

Description  Trolls to 7 knots. Feather design appeals to all baitfish: bonito, mackerel, bluefish, small dorado and tuna.

Description These lures can be fished many ways: walk the dog, fast slash and stall, sly slash and stall or fast rod tip down retrieve; anyway thes...

🎣 DUEL LQ DARTER SQUID JIG Slide-dart, flash, and vibrate your way to more squid. The Duel LQ Darter is engineered to perform a steep “sliding dar...

The Halco Kimberley Spoon is a super strong spoon lure made from marine grade stainless steel. The eight reflective surfaces ensure the strong flas...

Description The fluttering Williamson Raku Flutter Jig with incredible tail action is perfect when fished in fast drift and current fishing situati...

Description This classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attractio...

🎣 Nomad Ridgeback Jigs – 15g, 20g, 40g, 60g & 80g The Ridgeback is a casting metal jig designed for distance, speed, and versatility. Its angle...