LURES

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

Islamorada Flyers – 6.5" Double Skirt Islamorada Flyers Double Skirt lures are handcrafted in the USA and built to create a larger, more aggressive...

VMC Twitchin’ Jig The Twitchin’ Jig is built to deliver maximum hook-up efficiency and lifelike action across a wide range of fishing techniques. F...

Sea Falcon Cutlassfish Mini The Sea Falcon Cutlassfish Mini is the compact casting version of the iconic “Real Cutlassfish” design—engineered for l...

Strike Pro Slingshot Minnow – EG-145S The Strike Pro Slingshot Minnow EG-145S is a sinking slim minnow designed for exceptional casting distance an...

Yo-Zuri 3DR-X Popper Floating The Yo-Zuri 3DR-X Popper Floating is a compact topwater lure designed to create surface commotion that predators can’...

Yo-Zuri 3D Magnum Deep Diver Floating The Yo-Zuri 3D Magnum Deep Diver Floating is a heavy-duty trolling lure built for offshore big game fishing. ...

Yo-Zuri Mag Dive Floating The Yo-Zuri Mag Dive is a big-game floating pencil bait built for long-distance casting and powerful predators. Using Yo-...

🎣 HARDCORE SB DIVE – 130 MM (5.1″) The Hardcore SB Dive 130 is a floating pencil-style lure designed to trigger strikes when fish are cautious or i...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both fresh and sa...

Williamson Kensaki Jig The Williamson Kensaki Jig is designed to get deep fast and trigger aggressive strikes. Its knife-tip shape cuts through the...

Sea Falcon Drain Inchiku Mini The Sea Falcon Drain Inchiku Mini is a highly effective slow-style Inchiku jig designed to imitate a wounded, glowing...

Strike Pro Koffana 175F / 175S The Strike Pro Koffana 175 is an advanced long-cast minnow developed from the well-known Slingshot Minnow series. De...

Strike Pro Musky Monster – MG-005F / MG-006F / MG-007F The Strike Pro Musky Monster Series is built for targeting powerful trophy fish. These large...

Strike Pro Astro Vibe UV – PJG-005BC-UV The Strike Pro Astro Vibe UV is a high-performance sinking vibration lure designed for both freshwater and ...

Yo-Zuri 3D Magnum Sinking The Yo-Zuri 3D Magnum Sinking is a heavy-duty offshore lure designed for high-speed trolling and targeting big game preda...

Yo-Zuri Crystal 3D Minnow Magnum Floating The Yo-Zuri Crystal 3D Minnow Magnum is a saltwater floating trolling lure built for speed, flash, and du...

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a sta...

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, lea...

Description Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft P...

RAPALA HARMAJA  This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-cat...

Big Game Catcher – 8” Trolling Lure The Big Game Catcher is a heavy-duty 8-inch trolling bait designed to trigger explosive strikes from the world’...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

Williamson Trick Metal Casting Jig The Williamson Trick Metal is a highly versatile casting jig designed to target a wide range of predators in bot...

Williamson High Speed Tuna Catcher The High Speed Tuna Catcher is designed for fast offshore trolling, even in rough sea conditions. Its triangular...

High Speed Sailfish Catcher The High Speed Sailfish Catcher is built for fast-paced offshore trolling when covering more water is key. Its lead-fre...

Sea Falcon Dead Bait – Sinking Stickbait The Sea Falcon Dead Bait 140mm / 70g is designed to perfectly imitate a wounded or dying baitfish with an ...

Strike Pro Dwarf Minnow - JL-012(F) / JL-012(S) The Strike Pro Dwarf Minnow JL-012F is a compact, lightweight lure designed for finesse presentat...

Strike Pro Inquisitor – EG-193AL-SP / EG-193BL-SP The Strike Pro Inquisitor series is engineered for smooth, controlled underwater action and rel...

Strike Pro Intriger – EG-194B-SP The Strike Pro Intriger is a modern slim-profile jerkbait designed for precise, responsive twitching and shallow-r...

Strike Pro Spitn’ Twitch – EG-026 The Strike Pro Spitn’ Twitch is a compact topwater popper designed to deliver explosive surface action. Known as ...

Strike Pro Buster Deep - MG-013-F The Strike Pro Buster Deep is a powerful deep-diving crankbait built to reach depths of over 6 meters. Its floati...

Yo-Zuri Mag Crystal Minnow Sinking The Yo-Zuri Mag Crystal Minnow Sinking delivers long-distance casts and irresistible swimming action thanks to i...

Yo-Zuri Crystal 3D Minnow Floating The Yo-Zuri Crystal 3D Minnow Floating is one of the brand’s most iconic lures, designed to perfectly imitate a ...

Yo-Zuri Mag Darter The Yo-Zuri Mag Darter is a premium floating “rip-bait” style plug built for anglers who want maximum distance, flash, and actio...

Yo-Zuri 3D Squirt Floating The Yo-Zuri 3D Squirt is a premium hard bait designed to perfectly imitate a squid — one of the ocean’s most irresistibl...

🎣 EZ-Q FINPLUS RUNGUN – Size #3.5 / 20g Designed for serious eging performance, the EZ-Q FinPlus Rungun combines flash, sound, and stability to tem...

HARDCORE BULLET DIVE FLOATING – 170 MM (6.7″) The Hardcore Bullet Dive 170 is a floating dive lure designed to cover waters fast and draw fish in w...

🎣 SONICBOOM SB POP – 150 MM (6″) The SB Pop 150F is a floating popper that combines long casting ability with explosive surface action. Its deep cu...

The Storm Gomoku Popper 40F is a 4cm, 3g topwater popper designed for finesse fishing. Floating on the surface with its cup face raised, it creates...

HALCO SKIMSTICK The Skim Stick is a totally unique and innovative design concept for blue water anglers. A hybrid between stick bait and skittering...

VI M23 Skirted Lure The VI M23 Skirted Lure is a compact, aggressive offshore lure designed to produce a strong bubble trail and pulsing skirt acti...

Williamson Slide Dancer Jig The Williamson Slide Dancer is designed for the one-pitch jerk technique, delivering an enticing action that triggers a...

Sea Falcon Nova Prey Stickbait The Sea Falcon Nova Prey is engineered to perfectly imitate an injured baitfish struggling on the surface, triggerin...

Sea Falcon Fat The Sea Falcon Fat Stickbait is engineered with a fatter, wider body profile than standard Sea Falcon stickbaits, designed to delive...

Strike Pro Bold – EG-191SP & EG-191A-SP The Strike Pro Bold series is a refined suspending minnow designed for long casting, stable tracking, a...

Strike Pro Wiggle Stick – EG-031F  The Strike Pro Wiggle Stick EG-031F is a long-body floating minnow designed for smooth, stable swimming action a...