LURES

Ocean's Legacy Roven Jig The Ocean's Legacy Roven Jig is a dedicated slow-pitch jig engineered to maximize hang time, reflection, and strike opport...

Sea Falcon Z Slow Deep Neo – Slow Pitch Jig The Sea Falcon Z Slow Deep Neo is a high-performance slow-pitch jig engineered for deep-water work and ...

Yo-Zuri Sushi-Q® (Bait Holder Mid Depth) The Sushi-Q® Bait Holder is designed for squid anglers who prefer to enhance their presentation with natur...

Yo-Zuri Pins Minnow Floating The Yo-Zuri Pins Minnow Floating is a slim-profile lure designed to imitate small baitfish with a natural, tight wiggl...

Nomad Dartwing Skipping Popper – 165 mm & 220 mm The Nomad Dartwing concept was created to mimic skipping baitfish and entice any predatory fis...

Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with the overpow...

Rapala Maxrap Long Range Minnow Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Ca...

The Nomad Design Jerksquid Jerkshad combines the aggressive darting action of a jerkshad with the natural movement and profile of a squid. Designed...

The Nomad Design Sumo Shrimp Rigged 5" is a heavy-duty pre-rigged shrimp lure built for targeting powerful inshore predators. Designed with a reali...

STS Hanla Noise Jig – 100g / 150g A handmade vertical jig built with an internal rattle for added sound and underwater attraction. The Hanla Noise ...

Sea Falcon Cutlassfish Mini The Sea Falcon Cutlassfish Mini is the compact casting version of the iconic “Real Cutlassfish” design—engineered for l...

Strike Pro Alpha Minnow – EG-033SP / EG-034SP The Strike Pro Alpha Minnow series is designed for precision balance, smooth tracking, and natural mo...

Yo-Zuri Crystal 3D Shrimp Slow Sinking Jerkbait The Yo-Zuri Crystal 3D Shrimp Slow Sinking is a lifelike shrimp imitation designed to trigger strik...

Yo-Zuri Crystal 3D Minnow Floating The Yo-Zuri Crystal 3D Minnow Floating is one of the brand’s most iconic lures, designed to perfectly imitate a ...

Yo-Zuri 3DB Pencil Floating The Yo-Zuri 3DB Pencil is a floating topwater lure designed to create explosive strikes on the surface. With its classi...

So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly differ...

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

Ocean's Legacy Keeling Pop Award-Winning. Powerful. Built for Giants. The Ocean's Legacy Keeling Pop is a premium offshore popper engineered to cre...

STS Alpha-S Jig – 100g / 150g A handmade vertical jig with a slim, balanced profile built for clean drops and responsive action. The Alpha-S Jig co...

High Speed Sailfish Catcher The High Speed Sailfish Catcher is built for fast-paced offshore trolling when covering more water is key. Its lead-fre...

Yo-Zuri 3D Magnum Sinking The Yo-Zuri 3D Magnum Sinking is a heavy-duty offshore lure designed for high-speed trolling and targeting big game preda...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

Islamorada Flyers 5' – Single Skirt Islamorada Flyers Single Skirt lures are handmade in the USA to imitate a fleeing flying fish with a clean, na...

Williamson High Speed Tuna Catcher The High Speed Tuna Catcher is designed for fast offshore trolling, even in rough sea conditions. Its triangular...

The Strike Pro Dwarf Minnow JL-012F is a compact, lightweight lure designed for finesse presentations in both freshwater and saltwater. Its hydrody...

Yo-Zuri Mag Dive Floating The Yo-Zuri Mag Dive is a big-game floating pencil bait built for long-distance casting and powerful predators. Using Yo-...

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a sta...

The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a high-speed spla...

HALCO C-GAR The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as tuna, mackerel and other predatory ...

Big Game Catcher – 8” Trolling Lure The Big Game Catcher is a heavy-duty 8-inch trolling bait designed to trigger explosive strikes from the world’...

STS Cheetah Jig  A handmade vertical jig built for deep jigging, fast drops, and strong flash. The Cheetah Jig has a long, slim profile with a clea...

Strike Pro Koffana 175F / 175S The Strike Pro Koffana 175 is an advanced long-cast minnow developed from the well-known Slingshot Minnow series. De...

Strike Pro Beakster – EG-124A-F / EG-124C-F / EG-124D-F The Strike Pro Beakster is a versatile minnow-type lure designed for both freshwater and sa...

Yo-Zuri Mag Darter The Yo-Zuri Mag Darter is a premium floating “rip-bait” style plug built for anglers who want maximum distance, flash, and actio...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high-speed pelagics to more op...

The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. Its ribbed an...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

Tinsel Rig Skirts – 6.5cm (Pack of 5) Add extra flash, movement and fish-attracting action to your trolling setup with our premium Tinsel...

VMC Twitchin’ Jig The Twitchin’ Jig is built to deliver maximum hook-up efficiency and lifelike action across a wide range of fishing techniques. F...

Strike Pro Spitn’ Twitch – EG-026 The Strike Pro Spitn’ Twitch is a compact topwater popper designed to deliver explosive surface action. Known as ...

Intriger Suspending Lure – EG-194XL-SP  The Intriger is a heavy-duty suspending lure designed for Bluewater anglers targeting pelagic species. Weig...

Yo-Zuri 3D Magnum Deep Diver Floating The Yo-Zuri 3D Magnum Deep Diver Floating is a heavy-duty trolling lure built for offshore big game fishing. ...

DUEL L-BLUE ONE KNOCK PENCIL FLOATING – 125 MM (4.9″) The L-Blue One Knock Pencil 125F is a floating pencil bait that combines long casting power ...

The Hardcore SB Dive 130 is a floating pencil-style lure designed to trigger strikes when fish are cautious or inactive. Its flat-sided body and pr...

RAPALA HARMAJA  This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-cat...

Sea Falcon Fat The Sea Falcon Fat Stickbait is engineered with a fatter, wider body profile than standard Sea Falcon stickbaits, designed to delive...