LURES

Top water fanatics, get ready for action. The Williamson Jet Popper with its large cup face and jet holes will create a loud "POP and bubble trail ...

Yo-Zuri Mag Crystal Minnow Sinking The Yo-Zuri Mag Crystal Minnow Sinking delivers long-distance casts and irresistible swimming action thanks to i...

Yo-Zuri Crystal 3D Minnow Sinking The Yo-Zuri Crystal 3D Minnow Sinking is engineered for anglers targeting aggressive predators in both saltwater ...

Yo-Zuri Egi Aurie-Q® Finace The Egi Aurie-Q® Finace is designed for serious squid anglers who demand both precision and innovation in their gear. F...

Yo-Zuri Sushi-Q® (Bait Holder Mid Depth) The Sushi-Q® Bait Holder is designed for squid anglers who prefer to enhance their presentation with natur...

Yo-Zuri Egi Patapata® Q Rattle The Egi Patapata® Q Rattle is engineered with Yo-Zuri’s innovative side fins that stabilize the fall and deliver irr...

Yo-Zuri 3DR-X™ Pencil Floating The 3DR-X™ Pencil Floating is a precision walking pencil lure that combines casting performance with a classic “walk...

Yo-Zuri Twitch Bait Slow Sinking The Yo-Zuri Twitch Bait Slow Sinking is a lipless, flat-sided lure designed to deliver a sharp, erratic darting ac...

Yo-Zuri 3D Magnum Sinking The Yo-Zuri 3D Magnum Sinking is a heavy-duty offshore lure designed for high-speed trolling and targeting big game preda...

Yo-Zuri 3D Diver Sinking The Yo-Zuri 3D Diver Sinking is a deep-diving minnow-style lure built for anglers targeting fish holding far below the sur...

Yo-Zuri Hydro LC Minnow Floating The Yo-Zuri Hydro LC Minnow Floating is a long-casting saltwater lure built for covering water and reaching distan...

Yo-Zuri Crystal 3D Minnow Floating The Yo-Zuri Crystal 3D Minnow Floating is one of the brand’s most iconic lures, designed to perfectly imitate a ...

Yo-Zuri Mag Darter The Yo-Zuri Mag Darter is a premium floating “rip-bait” style plug built for anglers who want maximum distance, flash, and actio...

Yo-Zuri Hydro Pencil Floating The Yo-Zuri Hydro Pencil is a topwater floating pencil lure designed for explosive surface strikes. Its slim body and...

Yo-Zuri Mag Dive Floating The Yo-Zuri Mag Dive is a big-game floating pencil bait built for long-distance casting and powerful predators. Using Yo-...

Yo-Zuri 3DB Jerkbait Suspending The Yo-Zuri 3DB Jerkbait Suspending is a high-performance minnow-style lure engineered for subtle, aggressive strik...

Yo-Zuri 3DB Popper Pencil The Yo-Zuri 3DB Popper Pencil combines the explosive splash of a popper with the walk-the-dog action of a pencil bait. Th...

Yo-Zuri 3DB Pencil Floating The Yo-Zuri 3DB Pencil is a floating topwater lure designed to create explosive strikes on the surface. With its classi...

🎣 EZ-Q FINPLUS RUNGUN – Size #3.5 / 20g Designed for serious eging performance, the EZ-Q FinPlus Rungun combines flash, sound, and stability to tem...

🎣 EZ-Q® DARTMASTER SEARCH DOUBLE GLOW The Dartmaster Search Double Glow is an all-rounder squid jig designed to combine dazzling glow, realistic m...

🎣 L-BLUE QUICK DOG PENCIL FLOATING – 100 MM (3.9″) The L-Blue Quick Dog Pencil 100F is a floating pencil bait built for short-range, high-response...

🎣 L-BLUE TWITCHBAIT SINKING – 110 MM (4.3″) A slow-sinking minnow built for twitch-and-pause anglers who want deadly realism and enticing action. ...

🎣 L-BLUE FIX MINNOW SINKING – 100 MM (4″) The L-Blue Fix Minnow 100S is a compact sinking minnow designed for fast action and realistic appeal. Its...

🎣 HARDCORE BULLET DIVE FLOATING – 170 MM (6.7″) The Hardcore Bullet Dive 170 is a floating dive lure designed to cover waters fast and draw fish i...

🎣 L-BLUE SPIT PENCIL FLOATING – 135 MM (5.3″) The L-Blue Spit Pencil 135F is a floating pencil popper built for precision surface work and long-ra...

🎣 DUEL L-BLUE BUBBLE JET FLOATING POPPER – 120 MM (4.7″) The L-Blue Bubble Jet 120 is a floating popper designed to create maximum surface disturb...

🎣 DUEL L-BLUE ONE KNOCK PENCIL FLOATING – 125 MM (4.9″) The L-Blue One Knock Pencil 125F is a floating pencil bait that combines long casting powe...

🎣 HARDCORE BULLET FAST – 140 MM (5.5″) The Hardcore Bullet Fast 140 is a high-speed sinking minnow designed for maximum distance and precision. Wit...

🎣 HARDCORE BULLET BULL POPPER – 130 MM (5.1″) Super Long Casting Slim Neck Popper The Hardcore Bullet Bull 130 is a long-casting, surface-smashing ...

The Gomoku Vibe is a quiet, compact lure that appeals to a wide range of species. Its tight shimmy on a lift-and-fall retrieve draws the attention ...

The Gomoku Minnow may be small, but it delivers a strong, high-pitch wobble with a smooth roll, even at the slowest retrieves. With its tiny bib an...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...