LURES

Strike Pro Spitn’ Twitch – EG-026 The Strike Pro Spitn’ Twitch is a compact topwater popper designed to deliver explosive surface action. Known as ...

Yo-Zuri Mag Crystal Minnow Sinking The Yo-Zuri Mag Crystal Minnow Sinking delivers long-distance casts and irresistible swimming action thanks to i...

Yo-Zuri Crystal 3D Minnow Magnum Floating The Yo-Zuri Crystal 3D Minnow Magnum is a saltwater floating trolling lure built for speed, flash, and du...

Yo-Zuri Mag Darter The Yo-Zuri Mag Darter is a premium floating “rip-bait” style plug built for anglers who want maximum distance, flash, and actio...

Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft PVC body emit...

HALCO SKIMSTICK The Skim Stick is a totally unique and innovative design concept for blue water anglers. A hybrid between stick bait and skittering...

Sea Falcon Dead Bait – Sinking Stickbait The Sea Falcon Dead Bait 140mm / 70g is designed to perfectly imitate a wounded or dying baitfish with an ...

RAPALA FLASH-X  EXTREMO Built with Rapala’s proprietary MaxCast system, the Flash-X Extremo gets you closer to those distant fish. The MaxCast sy...

Yo-Zuri Crystal 3D Minnow Sinking The Yo-Zuri Crystal 3D Minnow Sinking is engineered for anglers targeting aggressive predators in both saltwater ...

Yo-Zuri 3DR-X™ Pencil Floating The 3DR-X™ Pencil Floating is a precision walking pencil lure that combines casting performance with a classic “walk...

Designed for serious eging performance, the EZ-Q FinPlus Rungun combines flash, sound, and stability to tempt squid even in challenging current or ...

L-BLUE FIX MINNOW SINKING – 100 MM (4″) The L-Blue Fix Minnow 100S is a compact sinking minnow designed for fast action and realistic appeal. Its f...

HARDCORE BULLET DIVE FLOATING – 170 MM (6.7″) The Hardcore Bullet Dive 170 is a floating dive lure designed to cover waters fast and draw fish in w...

The SB Pop 150F is a floating popper that combines long casting ability with explosive surface action. Its deep cup mouth grips water and throws bi...

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, lea...

The So-Run Joker Shad takes soft plastics to a whole new level of user-customization. What might look like a standard boot tail swimbait quickly di...

RAPALA HARMAJA  This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-cat...

LURE US IN Reaper Rig (Medium) – Bare Slim Reaper The LURE US IN Bare Slim Reaper combines the proven fish-catching action of the Reaper system wit...

STS Hunto Slow Sinking Stickbait – 105mm / 40g A handmade slow sinking stickbait designed for both shore and boat casting. The Hunto works below th...

Tinsel Rig Skirts – 6.5cm (Pack of 5) Add extra flash, movement and fish-attracting action to your trolling setup with our premium Tinsel...

The Lure Us In - Slim Reaper is a compact dead bait trolling rig designed to give smaller baitfish an incredibly natural swimming action while main...

STS Cheetah Jig – 175g A handmade vertical jig built for deep jigging, fast drops, and strong flash. The Cheetah Jig has a long, slim profile with ...

Sea Falcon Fat The Sea Falcon Fat Stickbait is engineered with a fatter, wider body profile than standard Sea Falcon stickbaits, designed to delive...

Strike Pro Scud Stick – EG-245S (7 cm / 16.8 g) The Strike Pro Scud Stick EG-245S is a sinking stickbait crafted for precision and balance. Designe...

Yo-Zuri 3D Squirt Floating The Yo-Zuri 3D Squirt is a premium hard bait designed to perfectly imitate a squid — one of the ocean’s most irresistibl...

L-BLUE TWITCHBAIT SINKING – 110 MM (4.3″) A slow-sinking minnow built for twitch-and-pause anglers who want deadly realism and enticing action. The...

L-BLUE SPIT PENCIL FLOATING – 135 MM (5.3″) The L-Blue Spit Pencil 135F is a floating pencil popper built for precision surface work and long-range...

DUEL L-BLUE BUBBLE JET FLOATING POPPER – 120 MM (4.7″) The L-Blue Bubble Jet 120 is a floating popper designed to create maximum surface disturba...

The Storm Gomoku Spin GSP10 is a compact, 5 cm spin tail jig weighing 10 g with a durable full-metal body, built for effective midwater presentatio...

The Storm Gomoku Popper 40F is a 4cm, 3g topwater popper designed for finesse fishing. Floating on the surface with its cup face raised, it creates...

The Gomoku Minnow may be small, but it delivers a strong, high-pitch wobble with a smooth roll, even at the slowest retrieves. With its tiny bib an...

The Lure Us In Slim Reaper Small Bare Rig is a compact dead bait trolling rig designed for anglers who prefer to build their own custom se...

Sterling Tackle 22″ Dial Tracker Bar The Sterling Tackle 22″ Dial Tracker Bar is the most versatile tracker bar Sterling has ever produced. Featuri...

Sterling Tackle Crazy 8 Chain The Sterling Tackle Crazy 8 Chain is built to create maximum surface disturbance and draw aggressive strikes from pel...

VI T6 Skirted Trolling Lure – 6" The VI T6 is a compact skirted trolling lure designed to mimic small, fast-moving baitfish with precision and flas...

VI M23 Skirted Lure The VI M23 Skirted Lure is a compact, aggressive offshore lure designed to produce a strong bubble trail and pulsing skirt acti...

Islamorada Flyers – 9" Single Skirt Islamorada Flyers Single Skirt lures are handmade in the USA to imitate a fleeing flying fish with a clean, nat...

Sea Falcon Nova Prey Stickbait The Sea Falcon Nova Prey is engineered to perfectly imitate an injured baitfish struggling on the surface, triggerin...

Sea Falcon 120 Sinking The Sea Falcon Falcon 120 Sinking is one of Sea Falcon’s most iconic models, built with a rear-centered weight system that d...

Strike Pro Jumper Minnow (EG-192A-S) The Strike Pro Jumper is a classic sinking jerkbait meticulously engineered for predatory species in shallow t...

Strike Pro Bold DR The Strike Pro Bold DR is a compact deep-running wobbler designed for long casts and powerful action. With a built-in rattle cha...

Strike Pro Buster Jerk Sinking – Saltwater Edition (EG-048SW) The Buster Jerk Saltwater Edition is a tough, versatile lure built to handle the powe...

Yo-Zuri Hydro Pencil Floating The Yo-Zuri Hydro Pencil is a topwater floating pencil lure designed for explosive surface strikes. Its slim body and...

Yo-Zuri 3DB Deep Jerkbait Suspending 110 mm The 3DB Deep Jerkbait Suspending 110 mm from Yo-Zuri is engineered for anglers who want to reach deeper...

Yo-Zuri 3DB Jerkbait Suspending The Yo-Zuri 3DB Jerkbait Suspending is a high-performance minnow-style lure engineered for subtle, aggressive strik...

Yo-Zuri 3DB Popper Pencil The Yo-Zuri 3DB Popper Pencil combines the explosive splash of a popper with the walk-the-dog action of a pencil bait. Th...

The Hardcore Bullet Fast 140 is a high-speed sinking minnow designed for maximum distance and precision. With the MAG BULLET® weight transfer syste...

Super Long Casting Slim Neck Popper The Hardcore Bullet Bull 130 is a long-casting, surface-smashing popper built to draw strikes from big predator...