RAPALA

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...

Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the needlefish. The tapere...

Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and agg...

Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet the demands of dedicated saltwater anglers....

Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...

This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-catching action. A ...

The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwa...

Description The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on th...

Product Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwa...

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...

IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...

Description Designed as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of ...

Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild s...

Description Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...

Description The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and splash, ...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...

Description When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The Ultra Light Min...

Description Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...

Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Cast Shallow is...

Description Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back an...

Description Rapala Squid Concept - is a series of custom designed squid lures that perfectly match the various techniques used to fish squid around...