RAPALA NEW COLLECTION 2025

Rapala X-Rap Magnum X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep...

RAPALA X-RAP MAGNUM STICK Throw the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it ...

RAPALA HARMAJA  This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-cat...

RAPALA FLASH-X SKITTER Built to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the...

Rapala Precision Xtreme Pencil Saltwater Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic bod...

Rapala Precision Xtreme Mavrik Saltwater  Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet t...

RAPALA X-RAP MAGNUM XPLODE The over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving ...

X-RAP LONG CAST SHALLOW Heavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-...

RAPALA X-RAP SALTWATER Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out ...

Rapala Maxrap Tip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for d...

RAPALA MAXRAP WALK'N ROLL The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Dev...

Rapala Countdown Magnum  IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hit...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwater fishing condition...

Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwater fishing condition...

RAPALA X-RAP The X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on t...

Rapala Maxrap Long Range Minnow Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Ca...

Rapala X-Rap Otus A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl...

Rapala Ultra Light Minnow When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The U...

Rapala X-Rap Prop The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and spl...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

CAST, RETRIEVE, PAUSE, STRIKE! - The Flash-X Dart is heavily weighted to cast farther than other lures in its class. Thanks to its prismatic design...

RAPALA FLASH-X  EXTREMO Built with Rapala’s proprietary MaxCast system, the Flash-X Extremo gets you closer to those distant fish. The MaxCast sy...

Built like a steel torpedo, the Sarda hits hard and fast. Designed for high-speed trolling for saltwater species like tuna and wahoo, the Sarda fea...