LURES

Rapala Precision Xtreme Mavrik Saltwater  Designed as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet t...

Rapala X-Rap Otus A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl...

Description  The curved ends of the famous Twisty Chrome create an enticing action like no other metal lure. From a slow wobbling retrieve to a hig...

Yo-Zuri Crystal 3D Shrimp Slow Sinking Jerkbait The Yo-Zuri Crystal 3D Shrimp Slow Sinking is a lifelike shrimp imitation designed to trigger strik...

Features The heavy head generates a wide slalom action, and allows you to swiftly adjust the depth you are fishing to target deeper or shallower f...

Description The Halco C-Gar is a weighted stick bait. It is designed for use on the surface for species such as tuna, mackerel and other predatory ...

Description Perfectly imitating a soft baitfish, it swims with a subtle presence, drawing in weary predators with flash and motion rather than with...

Rapala X-Rap Prop The X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and spl...

Rapala Ultra Light Minnow When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The U...

Yo-Zuri Egi Aurie-Q® Finace The Egi Aurie-Q® Finace is designed for serious squid anglers who demand both precision and innovation in their gear. F...

🎣 Nomad Chug Norris Popper – 150 mm (6″) The Chug Norris 150 is one of the easiest-to-use poppers out there—it hangs and pops naturally, without pu...

Yo-Zuri Egi Patapata® Q Rattle The Egi Patapata® Q Rattle is engineered with Yo-Zuri’s innovative side fins that stabilize the fall and deliver irr...

Classic popper design with a large cupped face to maximize the"plop, plop" sound as you pop this plug through the water. Engineered with a rear wei...

The latest in lure technology incorporating strength, durability, and fish catching ability. Choose from a range of diving depths, from 1 meter up ...

Rapala Maxrap Long Range Minnow Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Ca...

Strike Pro Needle Jointed – EG-072P The Strike Pro Needle Jointed EG-072P is a long, multi-jointed sinking lure that mimics the natural motion of s...

🎣 EZ-Q® DARTMASTER SEARCH DOUBLE GLOW The Dartmaster Search Double Glow is an all-rounder squid jig designed to combine dazzling glow, realistic m...

🎣 Nomad Madscad Sinking Stickbait – 150 mm The Madscad 150 Sinking is a versatile stickbait built to cast long, sink fast, and swim with an erratic...

🎣 Nomad Dartwing Skipping Popper – 165 mm & 220 mm The Nomad Dartwing concept was created to mimic skipping baitfish and entice any predatory f...

This slow sinking/suspending hybrid has a huge presence in the water, yet doesn’t create unwanted load on you or your rod when fishing – the best o...

Description  The preferred lure of professionals, the Halco Barra Sparkler is made from marine grade stainless steel. Its lively action makes it id...

🎣 HARDCORE SB DIVE – 130 MM (5.1″) The Hardcore SB Dive 130 is a floating pencil-style lure designed to trigger strikes when fish are cautious or i...

🎣 Nomad Streaker Jig – 160 g (5.5 oz) The Streaker 160 is a fast-sinking jig designed for long casts and vertical jigging. Its slim profile cuts qu...

🎣 Nomad Buffalo Jig – 180 g The Buffalo 180 is a center-weighted slow-pitch jig designed to flutter and hang in the strike zone longer. Its balance...

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a sta...

The So-Run Joker Vert is a true two-in-one lure. Fish it as it is straight out of the packet for a faster, more reactive strike; or remove the thin...

Yo-Zuri Sushi-Q® (Bait Holder Mid Depth) The Sushi-Q® Bait Holder is designed for squid anglers who prefer to enhance their presentation with natur...

🎣 Nomad Vertrex Max Vibe – 130 mm & 150 mm The Vertrex Max Vibe is a sinking lure that delivers powerful vibration on the drop and instant resp...

🎣 Nomad Gypsea Jig – 160 g (5.5 oz) The Gypsea 160 is a compact, versatile jig designed for both slow-pitch and fast jigging. Its slim profile make...

The Halco Outcast is a rear-weighted baitfish-profiled casting metal, designed to catch a wide range of species from high-speed pelagics to more op...

Description The So-Run Hypno Grub stands out with its distinct bulbous tail, captivating fish with its hypnotic motion upon entry into the water. I...

RAPALA HARMAJA  This uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-cat...

The best crash diver range of cast and retrieve lures available. Sporting a unique shuffling action, the Poltergeist is ideal for both fresh and sa...

Rapala Shadow Rap Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look b...

Strike Pro Koffana 175F / 175S The Strike Pro Koffana 175 is an advanced long-cast minnow developed from the well-known Slingshot Minnow series. De...

Strike Pro Beakster – EG-124A-f / EG-124C-F / EG-124D-F The Strike Pro Beakster is a versatile minnow-type lure designed for both freshwater and sa...

Strike Pro Montero – EG-190A-S / EG-190C-S / EG-190B-S The Strike Pro Montero series offers exceptional casting distance, stable flight, and a natu...

Yo-Zuri 3DR-X Popper Floating The Yo-Zuri 3DR-X Popper Floating is a compact topwater lure designed to create surface commotion that predators can’...

Yo-Zuri Pins Minnow Floating The Yo-Zuri Pins Minnow Floating is a slim-profile lure designed to imitate small baitfish with a natural, tight wiggl...

Yo-Zuri 3D Magnum Deep Diver Floating The Yo-Zuri 3D Magnum Deep Diver Floating is a heavy-duty trolling lure built for offshore big game fishing. ...

Yo-Zuri Crystal 3D Minnow Magnum Floating The Yo-Zuri Crystal 3D Minnow Magnum is a saltwater floating trolling lure built for speed, flash, and du...

Yo-Zuri 3D Squirt Floating The Yo-Zuri 3D Squirt is a premium hard bait designed to perfectly imitate a squid — one of the ocean’s most irresistibl...

🎣 HARDCORE MONSTER SHOT – 95 / 110 / 125 MM The Hardcore Monster Shot series is a long-casting, heavy-duty sinking stickbait designed for anglers w...

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, lea...

Description Fishing in fast currents or deep water? What about both? The WildEye Giant Jigging Minnow has been made just for you!The durable soft P...

The Skim Stick is a totally unique and innovative design concept for blue water anglers. A hybrid between stick bait and skittering popper, the Ski...

Strike Pro Inquisitor – EG-193AL-SP / EG-193BL-SP The Strike Pro Inquisitor series is engineered for smooth, controlled underwater action and rel...

Strike Pro Alpha Minnow – EG-033SP / EG-034SP The Strike Pro Alpha Minnow series is designed for precision balance, smooth tracking, and natural mo...