All Products
WILLIAMSON SPEED PRO DEEP
WILLIAMSONConstructed for pelagic gamefish. The patent pending 'Auto-Tune" free-moving line tie design is self-centering,automatically aligning the lure for ...
View full detailsHANDLINE SUPER SOFT
SUFIXDescription Experience unmatched performance with the Sufix Handline Super Soft. Crafted for superior handling, this ultra-smooth line offers excep...
View full detailsWILLIAMSON HERRING JIG
WILLIAMSONWide body profile, fast diving jig. Flat and slightly curved profile creates a fluttering / shimmer action on the drop or retrieve. This lure has a...
View full detailsRAPALA COUNTDOWN MAGNUM
RAPALAIGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...
View full detailsVMC STAINLESS ROLLING SWIVEL WITH SNAP
VMCSpecifications Size Strength (lbs) 2 110 4 165 5 260 6 300 7 415 Size Guide
WILLIAMSON BENTHOS SPEED JIG
WILLIAMSONDescription The diamond shape propels the jig in a high-speed vertical drop to get you to where the fish are, even in the heaviest drifts. Super Fl...
View full detailsSUFIX SFX SALT/MER
SUFIXTough and durable monofilament line for harsh saltwater environment. Specifications Diameter (mm) Test (Kg) Test (Lb) 0.30 5.4 12 0.35 6.8...
View full detailsWILLIAMSON SOFT SAILFISH CATCHER RIGGED
WILLIAMSONDescription Based on the popular Sailfish Catcher, this updated model uses a soft, concave pusher head that reduces feel when mouthed by fish. Skir...
View full detailsWILLIAMSON TUNA CATCHER RIGGED
WILLIAMSONDescription Premium skirts offer durability and are available in proven fish catching colors and patterns. Features Come pre-rigged with 5 ft/1.5m...
View full detailsSUFIX SUPREME 10 X 100M CONNECTED
SUFIXSerious sport and game fishermen need a tournament line that they can depend on. Sufix Ultra Supreme IGFA has the muscle and shock strength needed ...
View full detailsRAPALA MAXRAP LONG RANGE MINNOW
RAPALADescription Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...
View full detailsWILLIAMSON EXCITER BIRD
WILLIAMSONSplashing and fluttering on the surface will add activity to your spread. Exciter Bird can be fished in a number of ways. - Use as a lead on a dais...
View full detailsWILLIAMSON ABYSS SPEED JIG
WILLIAMSONDescription This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resis...
View full detailsRAPALA X-RAP SALTWATER
RAPALADescription Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...
View full detailsVMC STAINLESS CRANE SWIVEL
VMCSpecifications Size Strength (lbs) 6/0 1200 4/0 900 2/0 720 1/0 600 1 500 2 330 3 225 4 200 5 160 6 110 8 90 Size Gu...
View full detailsHALCO ROOSTA POPPER
HALCODescription The Halco Roosta is on the cutting edge of modern popper design with significant new innovations that improve the action and stability...
View full detailsVMC 7262 - LIVE BAIT 4X STRONG
VMCDescription Specially designed for heavy duty livebait fishing Can also be used to replace trebles on trolling lures Size Guide
VMC 7266 - SPECIMEN INLINE
VMCDescription Single hook to use in place of a treble hook on lures Increasingly popular trend for saltwater specimen fishing Extra wide gap - impro...
View full detailsRAPALA MAXRAP WALK'N ROLL
RAPALAThe "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...
View full detailsVMC STAINLESS BALL BEARING SWIVEL WITH 2 WELDED RINGS
VMCSpecifications Size Strength (lbs) 1 120 2 190 3 210 4 275 5 415 6 475 7 560 Size Guide
VMC 3561- STAINLESS X-STRONG SPLIT RING
VMCSIZES 1 2 3 4 5 6 7 8 Strength 22.5kg 23.5kg 32.5kg 36.5kg 41.5kg 46.5kg 57.5kg 86.5kg
SUFIX XL STRONG 240M/300M/10 X 100M CONNECTED
SUFIXDescription Sufix XL Strong is an exceptionally soft, smooth and supple fishing line with the perfect balance of tensile and knot strength. It is p...
View full detailsVMC 7360 - DYNAMIC LIVE BAIT
VMCDescription Premium hook for live bait techniques. Shape ensures maximum energy transfer towards the point. VMC® Dynamic locks the catch in the te...
View full detailsESCA BLUE FADING (102B)
ESCADescription Esca® weights about 7 grams and it comes with two quality split rings (tolerate about 20 kgf). The lure light brings the fish in and th...
View full detailsRAPALA SLIVER
RAPALADesigned as a fast trolling needlefish lure, primarily for tuna, fisherman have found it equally effective for many other varieties of gamefish. A ...
View full detailsSUFIX NEW COLLECTION
SUFIX 832 ADVANCED SUPERLINE BRAID 250M
SUFIXSufix 832 Advanced Superline® is the strongest, most durable small diameter braid. It is built with 8 fibers (7 HMPE plus 1 GORE® Performance Fiber...
View full detailsSUFIX X8 BRAID 150M/300M
SUFIXSufix x8 is a round, easy to handle and silky-smooth Japanese-style braided line. It has an 8-carrier construction of thin HMPE fibers making it a ...
View full detailsSUFIX MATRIX PRO 250M
SUFIXSufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...
View full detailsSUFIX MATRIX PRO 1000M
SUFIXSufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...
View full detailsSUFIX MATRIX PRO 1500M
SUFIXSufix Matrix Pro is a unique, high-performance braid with all of the qualities that anglers look for: high strength, ease in handling, near zero st...
View full detailsSUFIX E-REEL PRO 1000 YDS
SUFIXThe ultimate in electric reel braided line, Sufix eReel Pro is super sensitive with advanced abrasion resistance and low stretch characteristics., ...
View full detailsSUFIX TOPSHOT PRO 900YDS
SUFIXThe Sufix® Top Shot Braid is a high-performance braided line designed primarily for drifting bluefin tuna with spiral guide rods—one of the most ef...
View full detailsSUFIX BIG FISH DACRON BRIAD 1000M
SUFIXSufix Big Fish is a braided line that conforms to all IGFA class requirements. It consists of HTP braid (high tenacity polyester braid) which incre...
View full detailsSUFIX JIGGING BRAID 5M
SUFIXSufix Jigging Braid is a super strong, highly abrasion-resistant and reliable connecting braid. Specially designed to be used to form a hook connec...
View full detailsSUFIX K-BRAID 200M
SUFIXThis double-braided line stands out for its unique fusion process, which binds the outer filaments with the inner ones. Its versatility makes it a ...
View full detailsSUFIX INVISILINE FLUOROCARBON LEADER 20M
SufixSufix Invisiline® is a premium quality and high integrity leader material. It is made from 100% fluorocarbon which offers incredible abrasion resis...
View full detailsSUFIX SFX SALT/MER
SUFIXTough and durable monofilament line for harsh saltwater environment. Specifications Diameter (mm) Test (Kg) Test (Lb) 0.30 5.4 12 0.35 6.8...
View full detailsSUFIX SFX 150M/200M
SUFIXSoft and easy handling monofilament line for all-round use. Strong and reliable. Great Value Specifications Diameter (mm) Test (Kg) Test (Lb...
View full detailsSUFIX XL STRONG 240M/300M/10 X 100M CONNECTED
SUFIXDescription Sufix XL Strong is an exceptionally soft, smooth and supple fishing line with the perfect balance of tensile and knot strength. It is p...
View full detailsSUFIX SYNERGY 600M
SUFIXDescription Sufix Synergy is a monofilament line designed for long and intensive casts. It has an ultimate abrasion resistance thanks to Super Bond...
View full detailsSUFIX SUPER 21 240M/300M
SUFIXSufix Super 21® is a super low-stretch monofilament line that is supple and easy to handle. The high-viscosity nylon combined with the Advanced Tem...
View full detailsSUFIX SUPREME 10 X 100M CONNECTED
SUFIXSerious sport and game fishermen need a tournament line that they can depend on. Sufix Ultra Supreme IGFA has the muscle and shock strength needed ...
View full detailsSUFIX DURAFLEX 10 X 100M CONNECTED
SUFIXSufix Duraflex is an ultra-premium monofilament line with near-zero memory. With our exclusive Nx Nano Resin™ formula, we were able to achieve extr...
View full detailsCAST'N CATCH
SUFIXDescription Formulated with specific flexibility and limpness to enhance casting and ease in handling. Features Extra performance Reliability ...
View full detailsHANDLINE SUPER SOFT
SUFIXDescription Experience unmatched performance with the Sufix Handline Super Soft. Crafted for superior handling, this ultra-smooth line offers excep...
View full detailsRAPALA NEW COLLECTION
RAPALA X-RAP MAGNUM
RAPALAX-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing ...
View full detailsRAPALA X-RAP MAGNUM STICK
RAPALAThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and agg...
View full detailsRAPALA HARMAJA
RAPALAThis uniquely shaped spoon from the 1990’s has been brought back to life with fresh delicious finishes and the same proven fish-catching action. A ...
View full detailsRAPALA FLASH X SKITTER
RAPALABuilt to soar and skitter, the Flash-X Skitter perfectly mimics one of the most hunted saltwater baitfish in the ocean – the needlefish. The tapere...
View full detailsRAPALA PRECISION XTREME PENCIL SALTWATER
RAPALAPrecise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes...
View full detailsRAPALA PRECISION XTREME MAVRIK SALTWATER
RAPALADesigned as the ultimate saltwater twitchbait, the Precision Xtreme Mavrik 110 SW is customized to meet the demands of dedicated saltwater anglers....
View full detailsRAPALA X-RAP MAGNUM XPLODE
RAPALAThe over-engineered X-Rap Magnum Xplode combines a heavy through-wire construction with a thick-walled ABS body, giving it Rapala's Magnum level of...
View full detailsRAPALA X-RAP LONG CAST SHALLOW
RAPALAHeavy-duty construction, weighted extra heavy for extreme casting distances and featuring a darting baitfish action, the X-Rap Long Cast Shallow is...
View full detailsRAPALA X-RAP SALTWATER
RAPALADescription Cast & twitch the X-Rap® Saltwater lure where big fish live. The classic Rapala® “wounded-minnow” wobble calls them out and the ex...
View full detailsRAPALA MAXRAP
RAPALATip to tail, everything about the MaxRap is premium. Designed for maximum casting distances via internal MaxCast mechanism. Rip for darting, wild s...
View full detailsRAPALA MAXRAP WALK'N ROLL
RAPALAThe "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with...
View full detailsRAPALA COUNTDOWN MAGNUM
RAPALAIGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tar...
View full detailsRAPALA X-RAP MAGNUM PREY
RAPALABuilt heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Prey delivers even in the most demanding saltwater fishing condition...
View full detailsRAPALA X-RAP MAGNUM CAST
RAPALAProduct Description Built heavy and aerodynamic for extreme casting distances, Rapala X-Rap Magnum Cast delivers even in the most demanding saltwa...
View full detailsRAPALA X-RAP
RAPALAThe X-Rap® is “all about the action.” It’s the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage c...
View full detailsRAPALA MAXRAP LONG RANGE MINNOW
RAPALADescription Designed for fishing that requires ultimate casting distances in the most demanding conditions. The patented Max Cast weight transfer m...
View full detailsRAPALA X-RAP OTUS
RAPALAA formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a ...
View full detailsRAPALA ULTRA LIGHT MINNOW
RAPALADescription When the bite is tough, downsizing to a smaller presentation can often tempt shut-down predators with an easy meal. The Ultra Light Min...
View full detailsRAPALA X-RAP PROP
RAPALAThe X-Rap Prop marks the X-Rap families entrance into this productive category. Stainless Steel Props create X-size noise and splash, while counter...
View full detailsRAPALA SHADOW RAP
RAPALADescription Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back an...
View full detailsPOPULAR PICKS

RAPALA | PRECISION XTREME PENCIL SALTWATER
Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category.

HALCO | MAX
This advanced bibles minnow lure can do it all—jigging, casting, or trolling. Its sleek design makes it super easy to cast far and lets you troll at speeds up to 12 knots with very little resistance.

VMC | 7548BD - BLADED HYBRID
Take a great bait and make it even better! This new VMC-approved design combines a swivel and blade securely attached to a 7548 Series treble hook with strong epoxy resin. It features a Super Long Needle Sharp™ Point and a micro barb for the best hook penetration.